There are a lot of agencies out there that offer marketing for lawyers. They charge you every month regardless of the results. Further, you need to sign long-term contracts, even though you are not sure if it’s going to bring in leads.
Our CEO ran a law firm for five years, so he understands the struggle. We have now found a better way to improve the legal industry. Instead of paying for unknown results, you pay per quality lead we send you.
ClearWay Law is an online platform that connects people who need a lawyer with the right law firm for them. Many people struggle to make a decision for which lawyer they should hire.
Also, many lawyers have a hard time making the phone ring. We exist to bridge this gap between people who need legal help and lawyers.
It’s a much better way for lawyers to get clients.
Phone Or In Person Clients
If you read the Legal Trend Report, you will see that lawyers are having a hard time getting clients. ClearWay Law is bridging the gap between lawyers and their clients. This page is written for lawyers thinking about signing up for the Clearway Law platform because they need more leads.
Try the highest converting leads for lawyers and help solve the access to justice problem by using Clearway Law. Together, we will fix this broken industry.
We are currently offering lawyer leads in Ontario and BC. We converted our law firm website into a lead generation service. By signing on to our platform, you will get the leads that use to go to our own lawyers. If you are in a different province, we are still open to talking about opportunities.
Online Marketing For Lawyers | Marketing For Lawyers
If you want to learn more about how we charge, reach out to us. You can also fill out the form on the side of this page, or our live chat function. If you are a great lawyer, sign up with ClearWay Law! We don’t charge you fees to run your ads. Therefore, you only pay for results (leads.)
There is an Ontario Law Society rule that lawyers “shall make legal services available to the public in an efficient and convenient way.” Many lawyers fail to do this. They have to have websites, answer phone calls, or get back to clients. Therefore, they are violating 4.1-1 of the Law Society of Ontario rules.
Most marketing agencies want a six-month contract. With us, there are no long-term contracts. Our lawyers can cancel at any time.
Marketing For Lawyers | Content Marketing
Sign up for as many leads as you can handle, many lawyers sign up for between 20-40 leads per month.
We have a support team that works from 8 AM – 10 PM EST. If you ever have any questions, you can reach someone at Clearway Law to get help.
Many lawyers fail to think about their target audience and do not create marketing plans. They throw thousands of dollars at whatever they hear most about. When this random marketing doesn’t work, the lawyer gives up and gets a salary job.
Counting on referrals from other lawyers is great, but it’s not consistent. Therefore, you need a marketing plan and a lead funnel you can count on no matter what.
Most lawyers know that Google is the best way to get clients. However, they do not appreciate how much work and money needs to go into making it work. Google is competitive and it’s not something you take on casually.
The average cost per lead with Google Ads is $100. At ClearWay, it’s $65. We can offer this pricing because our website can bring in so many leads.
Marketing Efforts For Your Practice Area
When we send you a potential client, you will have all of their information. Further, our intake team likely will have asked them a bunch of questions. You will not receive leads that say “need lawyer.”
Instead, the potential client, which we have made up for this example, might look something like this.
Name: Alistair Smith
Legal matter: I am looking for a family lawyer in Toronto, Ontario. It’s important that I file a motion in Toronto to receive child support. I currently take care of the two children and I am not receiving any support. Further, I am looking for $600/month in support. We also need to take care of dividing a house that we own together in North York that has $350,000 in equity.
Hiring A lawyer | Marketing For Lawyers
Using the example above, there are further details that will often be collected from the potential client. This might include their income and the income of their spouse. Further, we might ask for the ages of the children. Also, we will ask if they have resolved all child custody matters and if the divorce has been filed.
Questions for real estate law will be different than criminal law questions. We have started to expand into other areas of law. This includes business law, real estate law, immigration law, and estate law. Our lawyers can do both court (litigator) and non-court (solicitor) work.
We offer a fixed fee marketing service for lawyers. It is not tied to fees paid by clients and we do not market a “ law firm” or lawyers collectively. Instead, we assist lawyers to bring in clients to their own practices separately and independently.
We bring in leads using the following process:
1. Attract the potential lead
We use our massive marketing budget to bring in leads for family law, business law, estate law, and real estate law. We target the geographical areas of the lawyers on our platform. Also, if you can work with your clients over video conferencing and email, it’s even easier for us to send you work.
2. Connect with the lead
You will receive the lead to your email, and you must contact the lead within 24 hours. In reality, it’s better to contact them within one hour. You want to stop the client from shopping around.
3. Grow your law firm
Once you speak with the lead, you can book them in for a consultation. Your firm can then get them to sign a retainer agreement (if they are a good fit.) You are responsible for signing the client up under your letter of engagement.
You Don’t Pay For Bad Leads
If you receive a lead that isn’t for your area of law, we will send it to another lawyer. Also, if the contact information for the lead doesn’t work, you don’t need to pay. However, we don’t need feedback on every lead. We simply need to know that you contacted the lead.
Right now there are very few lawyer referral websites. The only popular one I know of is the Law Society referral service. It’s my understanding it’s mostly legal aid and pro bono work.
As a lawyer, that doesn’t help you cover your overhead and make a living. You didn’t work hard in law school to live paycheck to paycheck.
There are lawyers on our platform that accept legal aid certificates. But many of the lawyers do not. Also, if you don’t want to take legal aid, let us know. Normally we send most of our legal aid files to one of two lawyers.
We Send You Potential Clients | Marketing For Lawyers
You should use this website to look up the domain authority of your website, and compare it to ours. Let’s say your website has a domain authority of 5, and ours has a domain of authority of 30, our website will bring far more visible on Google than yours. Even if you create the best content, very few people will see it. Google uses hundreds of factors in its ranking algorithm.
The best part is that our contracts can be cancelled at any time. So you don’t need to make a hard decision if you should sign up with us or not. Many other lawyers trust us with their lead generation needs, and you should too! Give it a try, it’s low risk.
At this time, we only service Ontario and BC family lawyers. However, if you practice in another province or area of law, feel free to reach out to us. We are open to discussions if you are serious about growing your law practice.
Author: Alistair Vigier is the CEO of ClearWay Law