There are a lot of agencies out there that offer marketing for lawyers. They charge you every month regardless of the results. Further, you need to sign long-term contracts, even though you are not sure if it’s going to bring in leads.
Our CEO ran a law firm for five years, so he understands the struggle. We have now found a better way to improve the legal industry. Instead of paying for unknown results, you pay per quality lead we send you.
ClearWay Law is an online platform that connects people who need a lawyer with the right law firm for them. Many people struggle to make a decision on which lawyer they should hire.
Also, many lawyers have a hard time making the phone ring. We exist to bridge this gap between people who need legal help and lawyers.
It’s a much better way for lawyers to get clients.
If you read the Legal Trend Report, you will see that lawyers are having a hard time getting clients. ClearWay Law is bridging the gap between lawyers and their clients. This page is written for lawyers thinking about signing up for the Clearway Law platform because they need more leads.
Try the highest converting leads for lawyers and help solve the access to justice problem by using Clearway Law. Together, we will fix this broken industry.
We are currently offering lawyer leads in Ontario and BC. We converted our law firm website into a lead generation service. By signing on to our platform, you will get the leads that use to go to our own lawyers.
If you are in a different province, we are still open to talking about opportunities.
Online Marketing For Lawyers
If you want to learn more about how we charge, reach out to us. You can also fill out the form on the side of this page, or our live chat function. If you are a great lawyer, sign up with ClearWay Law! We don’t charge you fees to run your ads. Therefore, you only pay for results (leads.)
There is an Ontario Law Society rule that lawyers “shall make legal services available to the public in an efficient and convenient way.” Many lawyers fail to do this. They have to have websites, answer phone calls, or get back to clients. Therefore, they are violating 4.1-1 of the Law Society of Ontario rules.
Most marketing agencies want a six-month contract. With us, there are no long-term contracts. Our lawyers can cancel at any time.
Marketing For Lawyers With Content Marketing
Sign up for as many leads as you can handle, many lawyers sign up for between 20-40 leads per month.
We have a support team that works from 8 AM – 10 PM EST. If you ever have any questions, you can reach someone at Clearway Law to get help.
Many lawyers fail to think about their target audience and do not create marketing plans. They throw thousands of dollars at whatever they hear most about. When this random marketing doesn’t work, the lawyer gives up and gets a salary job.
Counting on referrals from other lawyers is great, but it’s not consistent. Therefore, you need a marketing plan and a lead funnel you can count on no matter what.
Most lawyers know that Google is the best way to get clients. However, they do not appreciate how much work and money needs to go into making it work. Google is competitive and it’s not something you take on casually.
The average cost per lead with Google Ads is $100. At ClearWay, it’s $65. We can offer this pricing because our website can bring in so many leads.
Marketing Efforts For Your Practice Area
When we send you a potential client, you will have all of their information. Further, our intake team likely will have asked them a bunch of questions. You will not receive leads that say “need lawyer.”
Instead, the potential client, which we have made up for this example, might look something like this.
Name: Alistair Smith
Legal matter: I am looking for a family lawyer in Toronto, Ontario. It’s important that I file a motion in Toronto to receive child support.
I currently take care of the two children and I am not receiving any support. Further, I am looking for $600/month in support. We also need to take care of dividing a house that we own together in North York that has $350,000 in equity.
Marketing For Lawyers
Using the example above, there are further details that will often be collected from the potential client. This might include their income and the income of their spouse.
Further, we might ask for the ages of the children. Also, we will ask if they have resolved all child custody matters and if the divorce has been filed.
Questions for real estate law will be different than criminal law questions. We have started to expand into other areas of law. This includes business law, real estate law, immigration law, and estate law. Our lawyers can do both court (litigator) and non-court (solicitor) work.
We offer a fixed fee marketing service for lawyers. It is not tied to fees paid by clients and we do not market a “ law firm” or lawyers collectively. Instead, we assist lawyers to bring in clients to their own practices separately and independently.
We bring in leads using the following process:
1. Attract the potential lead
We use our massive marketing budget to bring in leads for family law, business law, estate law, and real estate law. We target the geographical areas of the lawyers on our platform. Also, if you can work with your clients over video conferencing and email, it’s even easier for us to send you work.
2. Connect with the lead
You will receive the lead to your email, and you must contact the lead within 24 hours. In reality, it’s better to contact them within one hour. You want to stop the client from shopping around.
3. Grow your law firm
Once you speak with the lead, you can book them in for a consultation. Your firm can then get them to sign a retainer agreement (if they are a good fit.) You are responsible for signing the client up under your letter of engagement.
You Don’t Pay For Bad Leads
If you receive a lead that isn’t for your area of law, we will send it to another lawyer. Also, if the contact information for the lead doesn’t work, you don’t need to pay. However, we don’t need feedback on every lead. We simply need to know that you contacted the lead.
Right now there are very few lawyer referral websites. The only popular one I know of is the Law Society referral service. It’s my understanding it’s mostly legal aid and pro bono work.
As a lawyer, that doesn’t help you cover your overhead and make a living. You didn’t work hard in law school to live paycheck to paycheck.
There are lawyers on our platform that accept legal aid certificates. But many of the lawyers do not. Also, if you don’t want to take legal aid, let us know. Normally we send most of our legal aid files to one of two lawyers.
Marketing For Lawyers
You should use this website to look up the domain authority of your website, and compare it to ours. Let’s say your website has a domain authority of 5, and ours has a domain of authority of 30, our website will bring far more visible on Google than yours.
Even if you create the best content, very few people will see it. Google uses hundreds of factors in its ranking algorithm.
The best part is that our contracts can be cancelled at any time. So you don’t need to make a hard decision if you should sign up with us or not. Many other lawyers trust us with their lead generation needs, and you should too! Give it a try, it’s low risk.
Five steps for marketing your law firm
Providing the best customers experience is the supreme marketing tool for any business or service. I believe that’s how you build word of mouth and a strong reputation.
But that’s not all. Any law firm that is not considering all the other available marketing channels is missing out on massive business potential.
I always recommend hiring a professional for this job (agency or freelancer) who knows and uses all these channels for successful marketing.
That said, here are what I believe to be the five most important marketing channels and steps a law firm should include in its law firm advertising campaign.
Marketing For Lawyers – Five steps to market your law firm
Here are the five steps I recommend you follow to market your law firm successfully:
Have an up-to-date and optimized website
Everyone knows that you need a website, regardless of the business you’re in. However, it’s not enough to just have one.
A plethora of online information and resources can make you feel you can do this yourself. However, based on my experience, that never turns out right.
Always go with a professional (a consultant/freelance or agency) as they are faster, reliable, and cheaper. Besides, they’re up to date with all the requirements (accessibility is a big thing, for example).
So they know how to create the perfect optimized website that will work best at projecting your law firm positively and appropriately while you focus on doing what you do best- practicing law.
And when it comes to photographs of you and your team, I recommend investing in a professional photographer to conduct a photo shoot to get your headshots.
Remember, the first impression is always the best. And as your website visitors will first see your photos before having a personal consultation, you need to have your best shots up on your website.
Optimize your online presence
Now that your website is ready, it’s time to optimize your online presence.
There’s no doubt that search engine optimization (SEO) grows your online reach. SEO helps ensure you are in front of people performing searches for legal questions related to their situation. The right SEO approach helps establish you as a high-value firm and will, in the process, drive relevant traffic to your website.
So while specific blogs and content you write for your website/blog provide value to visitors and help with your website SEO, you need to do more to optimize your online presence – Local SEO.
You need to establish your local presence through a Google Business profile, formerly known as Google My Business.
Your Google Business Profile page drives traffic to your website and improves your online reputation. Ensure you include detailed and complete data on it – including phrases clients will most likely use while conducting your firm-related searches, such as ‘divorce’ and ‘personal injury lawyer in Ontario.’
Google Reviews For Lawyers
Ensure the right categories are selected and use the post feature like you would do a post for social media.
I also recommend adding photos and short, engaging videos telling your firm’s story to promote your branding message. It captures your audience’s attention and increases the number of people clicking on your site through the GBP page.
I cannot stress more the importance and need for (good) Google reviews. They are essential because a potential client WILL read your reviews once they find you. So I recommend you aim at having 40 or more 5-star reviews. All you need is to have your best clients and referral sources leave you a 5-star Google review.
Sounds easy, but we know doing that is hard – depending on what kind of law you practice, people might be reluctant to leave a public review.
That said, the effort pays off. And sometimes, even if you pay someone to take care of your internet marketing stuff, the only way to succeed is for you to be actively involved.
Effective reputation management
When I speak about reputation management for law firm marketing, I mean perceiving how Google sees you and your law firm. You need to establish and grow your online reputation by having profiles on all the major sites and directories within your industry.
It means you should have a profile on legal service databases so that people find and know about your firm while conducting searches for specific law firms.
As I mentioned earlier, there’s nothing better at proving how legitimate and trustworthy your firm is than reviews. Goes without saying that no review should be left unanswered.
This is especially important when it comes to the negative ones. Taking the time to respond and resolve any negative issues proves that you care for your customers. And this is a great way to build and manage your law firm’s online reputation.
Marketing For Lawyers- The power of social media
Doesn’t matter if you love it or hate it. Social Media plays a massive role in bringing in business for law firms. It’s because a solid social media presence helps you connect and build connections with existing and prospective clients.
Being active on social media makes it easier for people to quickly identify, connect and even directly get in touch with you. I recommend you have an account on all the major social media networks like Facebook, Instagram, LinkedIn, Twitter, YouTube, and even Tiktok.
Besides, building a direct connection with people through social media shows how genuine you and your firm are. People in the process tend to trust you even more if you have a solid online presence.
Measure, analyze, conclude and implement
I always believe that you can manage and improve whatever you can measure. This is why I recommend you constantly review reports of your marketing effort so that you can keep track and know how your campaign is performing, primarily online and against your competitors.
Establish your KPIs at the beginning but don’t be afraid to adjust ongoing. You can analyze all the data you collect to decide on your next course of action and what new, improved implementations you need to make.
These five steps are more than enough to market your law firm. And as you have to do it right, it is always better to let a professional marketing firm or freelancer handle the task.
They will, with time, reap better results and bring in more clients for your law firm to handle! Remember the saying: the only thing more expensive than a professional is an amateur.
There’s a reason why your clients contact you instead of representing themselves, since all the information is fairly available now, for free.
If you need help with marketing for lawyers, contact an expert.
Emanuel Petrescu is a Toronto SEO consultant with over ten years of experience working in digital marketing, helping small-to-mid-sized law firms enhance their online footprint.
During this time, he has successfully helped with the marketing of multiple law firms. Based on that experience, he’s often sharing what he learned through articles so that others can apply and be successful. He’s most active on LinkedIn.