A website is crucial for most businesses on the internet, including law firms looking to get customers through online channels. Websites serve as a representation of a business on the internet, and if it is not well-designed, it will put off a lot of people.
It is hard to take a company seriously when it does not put effort into its website. In a sense, a website can be considered a representation of your digital storefront.
This is why many companies tend to invest in hiring the services of a web designing company or hiring their own developers that are dedicated to website design. If you’re planning to do the latter, you will have to monitor progress and provide instructions to your team constantly.
However, this can be challenging if you aren’t experienced and do not know what to look out for.
There’s no need to fret; we’re here to help you out. This article will provide you with 5 website design tips that every law firm should know about. Without further delay, let’s dive in.
Design according to client needs
Many law firms make a big mistake with their websites because they tend to make their websites about themselves. Instead of providing useful information or content, they end up talking about themselves and their accomplishments.
You might have seen these websites often put the lawyers’ faces all over the website, no matter where you scroll.
Even if the website is successful, it doesn’t mean this is a formula you should follow. These websites are successful because just having a website used to be enough to get visitors in the past.
This led to them eventually making a name for themselves, and this following is not entirely because of their website design.
Therefore, you must design your website according to a client’s needs. Put yourselves in the shoes of your client and think about what you would want to see on the website. Ideally, you want all helpful information to be displayed on the main page, including information to help ease their anxiety.
Getting a lawyer can be stressful, and you want to make visitors to your website feel as easy as possible.
Additionally, displaying contact details on every page is crucial if a visitor comes through search engines.
Website Design Tips – SEO optimize your website
Search engine optimization (SEO) is a necessity at this point, primarily if you aim to get clients through the internet. SEO involves following guidelines set by search engines, like Google, to appear at the top of search engine result pages (SERPs).
By doing so, you can get visitors to your website from people who search for related content on the search engines. This can lead to you getting a lot of sales.
Therefore, optimizing your website for SEO is an excellent way to help grow your business online. You can use WordPress to make the SEO process easier or hire SEO-experienced professionals.
There are a lot of factors based on which search engines rank your website, and it is for the best that you try to fulfill as many of these as you can.
Add links that lead to your social profiles
When a potential client visits your website, you must create trust among them. Even if your website has all the information, visitors might require extra information. Therefore, it is good to link your social profiles on the website.
Social profiles are a great way to show visitors a human side of yourself which can help create trust among them. Additionally, providing them with a way to message you to ask specific questions can further assist you in getting more business.
However, it would be best if you linked only active social profiles. Otherwise, people will be annoyed by being redirected to a barren social account.
Be sure to vary the content you post on your social accounts because simply spamming posts will not help your social account. People want to see accounts that seem like they are actually run by you and are not simply there for the heck of it.
Another way to gain visitors’ trust is to display reviews on your website. It is crucial that you show only genuine reviews because fake reviews are unethical and seem very generic. When people see these great reviews, they will be more liable to do business with you.
In addition to providing reviews, talking about successful cases can further enhance these reviews. You can show them exactly what your process involves to know what to expect.
This will show them that you are a professional who knows exactly what they are doing. They will also get an idea of the services you provide, which is an excellent alternative to service pages that can be difficult to make since all cases are different.
Website Design Tips- Get 24/7 Customer Service
Providing prompt customer service is vital for any business, especially a law firm. This is because visitors may have difficult questions that they may want to ask, and getting a swift reply is vital.
Otherwise, they may likely move on and decide against getting a lawyer. This is why providing 24/7 customer service is ideal.
Most people prefer contacting through online channels like emails and chats instead of calling. Therefore, you must provide 24/7 customer service for the online channels.
If you cannot hire someone for a night shift, then setting up chatbots on your website is a great way to compensate for that. Chatbots can reply instantly and reassure customers that they will get a response from you during working hours.
A well-designed website is crucial for any business, especially a law firm, as their services tend to be expensive. It represents your business on the internet, so it is in your best interest to invest in it as much as you can.
We have talked about some great ways to enhance your website’s design, providing you with various benefits, including getting more visitors to your website. We hope these tips prove helpful and enable your law firm to get many more visitors.
Having an internet presence is a must now. If you have a business then you need to be online. From translation services to law firms, there is no escaping the need to have a robust website.
But it’s not enough to just have a website. The site must be properly designed. In this article, we will go through some design tips that will make a law firm website more effective.
Things You Should Know About Websites for Law Firms
Around 40% of smaller law firms do not have websites. For some of those firms, that’s okay.
They don’t really need to have a social media presence because they are getting all the clients they need. But many of those law firms are missing out on a lot of opportunities simply because they lack a website.
But even those with websites are not reaping the full benefit of having an online presence. The truth is that 97% of all law firm websites do not deliver enough personalized content.
That means the website is wasted. When you learn that 37% of consumers are looking for law firms they go online, information is even more crucial.
Why Law Firms Need Websites
Before we go any further on the design tips for websites, we need to go through the reasons why a website is necessary for law firms in the first place.
It makes it easier for your potential clients to find you. As mentioned earlier, there is an increasing number of consumers who are turning to the internet to find legal help.
Your website can establish your expertise and knowledge. Having a blog that answers the questions of potential clients can help users online can help elevate your firm as the expert in the field.
The website can help increase the trust that people have in your firm. A professional-looking site can say a lot about a law firm. It says a lot about their professionalism.
The website can also be a platform where you can engage with your audience.
You can have them leave comments and even chat with you on your website. Engaging with the users on your site even if they’re not clients yet is a great way to build your reputation and create a positive response to you.
These are just a few of the reasons why law firms need to have websites. Now, it’s time to go through some website design ideas that can be used by law firms.
Website Design Tips from Translation Services and Developers
Not all websites have the same design requirements. A website for an HVAC contractor will have different requirements from those of a restaurant. In the same sense, a website for a law firm will have unique needs of its own.
These design tips will help a website attain its goals easier and faster.
Make it Multilingual with Translation Services
Be sure to make your site multilingual to get a wider audience. This sounds like a complicated process and it is. You need help from language experts to pull it off even if there are technologies available to make it easier.
We got in touch with numerous companies that provided translation services to companies that are building multilingual websites to ask for best practices.
Tomedes, is a translation services provider that works with numerous international companies responded with a few insights. First of all, they suggested using a flexible template for the site.
Another tip that they gave is to pick the content that needs to be translated. In some cases, not all the content has to be converted into another language.
According to the United States Census Bureau, 8.3% of the American population speak English less than “very well.” You need to think about the needs of that section of the population.
To turn your site into a multilingual one, you should seek help from professional translation services.
That will ensure that the quality of the results will be up to your standards since a professional translation services provider will guarantee their work. Keep the multilingual button on a part where users can easily see it.
Website Design Tip: Keep it Simple
Make sure that the design of your website is simple and free from clutter as much as possible. Remember, a law firm site should be formal and professional. There should be no design elements on it that can be distracting.
Another reason why the design should be clutter-free is that you want the navigation to be as smooth as possible. You want users to find what they’re looking for with ease.
Design Tip: Make It Mobile Friendly
As of the end of 2021, more than 53% of all internet traffic came through mobile devices. So, if your site is not mobile-friendly, then you could be wasting half of the traffic coming to your site.
In fact, your site should be designed for mobile and then just optimized for desktop.
Website Design Tip: Make It Easy to Contact You
Ultimately, you want people to get in touch with you and get the services of your law firm. So, you need to make your contact information as prominent as possible.
It should be displayed on the home page and be one of the first things that site visitors will see when they check your site.
If you have a multilingual website then you need the help of a translation services provider to translate your contact details.
Those are some of the design ideas that you can use for your law firm site.
What Makes a Good Website in 2022?
Just like any other design field, website design also runs on trends. For 2022, some of these trends include letting users and site visitors interact and share with the content.
It’s a very dynamic way of running a website and it’s not for all types of sites but if you can figure out a way on how that would work for a law firm site then that might create some interesting results.
Accessibility is another major trend that is being incorporated when it comes to web design. This means allowing users to access what they need from the site in the easiest way possible.
Building a website is clearly not the priority of law firms but neglecting online presence can be a critical mistake for a law firm just like not hiring professional translation services when there are documents that need to be translated.