A website is crucial for most businesses on the internet, including law firms looking to get customers through online channels. Websites serve as a representation of a business on the internet, and if it is not well-designed, it will put off a lot of people.
It is hard to take a company seriously when it does not put effort into its website. In a sense, a website can be considered a representation of your digital storefront.
This is why many companies tend to invest in hiring the services of a web designing company or hiring their own developers that are dedicated to website design. If you’re planning to do the latter, you will have to monitor progress and provide instructions to your team constantly.
However, this can be challenging if you aren’t experienced and do not know what to look out for.
There’s no need to fret; we’re here to help you out. This article will provide you with 5 website design tips that every law firm should know about. Without further delay, let’s dive in.
Design according to client needs
Many law firms make a big mistake with their websites because they tend to make their websites about themselves. Instead of providing useful information or content, they end up talking about themselves and their accomplishments.
You might have seen these websites often put the lawyers’ faces all over the website, no matter where you scroll.
Even if the website is successful, it doesn’t mean this is a formula you should follow. These websites are successful because just having a website used to be enough to get visitors in the past.
This led to them eventually making a name for themselves, and this following is not entirely because of their website design.
Therefore, you must design your website according to a client’s needs. Put yourselves in the shoes of your client and think about what you would want to see on the website. Ideally, you want all helpful information to be displayed on the main page, including information to help ease their anxiety.
Getting a lawyer can be stressful, and you want to make visitors to your website feel as easy as possible.
Additionally, displaying contact details on every page is crucial if a visitor comes through search engines.
Website Design Tips – SEO optimize your website
Search engine optimization (SEO) is a necessity at this point, primarily if you aim to get clients through the internet. SEO involves following guidelines set by search engines, like Google, to appear at the top of search engine result pages (SERPs).
By doing so, you can get visitors to your website from people who search for related content on the search engines. This can lead to you getting a lot of sales.
Therefore, optimizing your website for SEO is an excellent way to help grow your business online. You can use WordPress to make the SEO process easier or hire SEO-experienced professionals.
There are a lot of factors based on which search engines rank your website, and it is for the best that you try to fulfill as many of these as you can.
Add links that lead to your social profiles
When a potential client visits your website, you must create trust among them. Even if your website has all the information, visitors might require extra information. Therefore, it is good to link your social profiles on the website.
Social profiles are a great way to show visitors a human side of yourself which can help create trust among them. Additionally, providing them with a way to message you to ask specific questions can further assist you in getting more business.
However, it would be best if you linked only active social profiles. Otherwise, people will be annoyed by being redirected to a barren social account.
Be sure to vary the content you post on your social accounts because simply spamming posts will not help your social account. People want to see accounts that seem like they are actually run by you and are not simply there for the heck of it.
Another way to gain visitors’ trust is to display reviews on your website. It is crucial that you show only genuine reviews because fake reviews are unethical and seem very generic. When people see these great reviews, they will be more liable to do business with you.
In addition to providing reviews, talking about successful cases can further enhance these reviews. You can show them exactly what your process involves to know what to expect.
This will show them that you are a professional who knows exactly what they are doing. They will also get an idea of the services you provide, which is an excellent alternative to service pages that can be difficult to make since all cases are different.
Website Design Tips- Get 24/7 Customer Service
Providing prompt customer service is vital for any business, especially a law firm. This is because visitors may have difficult questions that they may want to ask, and getting a swift reply is vital.
Otherwise, they may likely move on and decide against getting a lawyer. This is why providing 24/7 customer service is ideal.
Most people prefer contacting through online channels like emails and chats instead of calling. Therefore, you must provide 24/7 customer service for the online channels.
If you cannot hire someone for a night shift, then setting up chatbots on your website is a great way to compensate for that. Chatbots can reply instantly and reassure customers that they will get a response from you during working hours.
A well-designed website is crucial for any business, especially a law firm, as their services tend to be expensive. It represents your business on the internet, so it is in your best interest to invest in it as much as you can.
We have talked about some great ways to enhance your website’s design, providing you with various benefits, including getting more visitors to your website. We hope these tips prove helpful and enable your law firm to get many more visitors.
Author: Isabella Roy