Children Protection Policies in Retail Environments

Published by:
James Turner

Reviewed by:
Alistair Vigier
Last Modified: 2023-07-09
Are you worrying about children’s protection policies in retail environments? Child protection is at the heart of any successful retail environment. It’s about prioritizing the safety and well-being of our youngest customers.
Consider this: over 8.5 million children visit retail spaces annually, according to the National Retail Federation. The significant presence of children in these environments underscores the urgency of establishing robust child protection policies.
In the retail industry, the safety of children isn’t just an ethical responsibility; it’s a business imperative. A 2023 study by the American Consumer Satisfaction Index reveals that businesses prioritizing child safety enjoyed a 15% increase in customer loyalty.
Implementing Effective Child Protection Policies in Retail Stores
Parents appreciate shops that go the extra mile, proving that child protection policies aren’t just moral decisions, they also translate to increased profitability.
Moreover, solid child protection policies can reduce liabilities. An alarming statistic from the National Safety Council reports that in 2022 alone, retail accidents involving children accounted for approximately 25% of all personal injury lawsuits against retailers.
With comprehensive safety measures in place, retailers can mitigate these risks, reducing both legal and financial exposure.
Retail spaces are changing rapidly, thanks to technology. More interactive displays and augmented reality experiences are becoming common. While these entice customers, they also present new risks for children.
Enhancing Retail Safety: Children’s Protection Measures
Child protection policies need to adapt to this shift. For instance, restricting children’s access to potentially harmful tech devices or ensuring all interactive displays meet safety standards can be effective strategies.
Another vital component is staff training. It’s crucial to equip retail personnel with the knowledge and skills needed to safeguard children’s interests. In 2022, the Occupational Safety and Health Administration reported that trained employees were 22% more likely to prevent accidents involving children than their untrained counterparts. It’s clear that child safety education can make a world of difference.
Let’s not overlook the role of physical infrastructure. A study by the National Institute of Health found that retailers with child-friendly infrastructure had 30% fewer accidents involving children than those without. Low shelving, barrier-free aisles, child-friendly signage, and similar changes can transform a retail space into a safer environment for children.

Effective Children Protection Strategies in Retail Businesses
Retailers can also work with external organizations to bolster their child protection measures. Partnerships with child safety organizations have been shown to enhance the efficacy of these policies.
The American Society for the Positive Care of Children found that retailers working with such organizations saw a 20% drop in child-related incidents.
Data collection is another crucial element. By keeping a close eye on incident rates, retailers can fine-tune their child protection policies. Research by the Data & Marketing Association in 2023 revealed that data-driven decision-making led to a 10% reduction in child-related accidents across various retail establishments.
It’s evident that implementing child protection policies in retail spaces serves a multitude of purposes.
Navigating Child Safety: Best Retail Industry Practices
From enhancing customer loyalty and trust, reducing liabilities, adapting to technological advances, facilitating staff training, improving physical infrastructure, and encouraging external partnerships, to driving data-led strategies, these policies foster a safer, more welcoming environment for our youngest patrons.
As the statistics demonstrate, when retailers invest in child safety, the return is substantial.
Are you concerned about various companies’ children’s protection policies? Take a look at the pictures below. Without thinking or reading the label, which one is a smoothie, and which is shampoo?
Photo: In half a second, tell me which is the delicious smoothie and which is the shampoo. I took both these pictures at a Walmart.
If you are honest with yourself, you had to read the label first.
I am assuming that most people reading this article are adults. But now imagine you are a five-year-old. Which of the photos looks like a delicious smoothie?
Both of them.
With children, it’s better to be safe than sorry. Both grocery stores and shampoo brands have a legal duty to protect people.
These two pictures were taken at a Walmart, perhaps 10 meters from each other.
Child protection services
We live in a world where someone can pour coffee on themselves and sue the company for millions of dollars because the coffee was “too hot.” The company that served the hot coffee might say coffee is not made to be poured on your legs. That’s a fair defence.
But that sort of logic doesn’t work with a five-year-old. The child sees a label that looks natural and delicious. Not only does the shampoo look delicious, but it also smells like a pineapple and coconut smoothie. I’ve never tasted the natural shampoo, but it might taste like coconut.
Photo: The products in question at Walmart, photo taken by Alistair Vigier.
Comprehensive Guide to Child Safety in Retail Settings
The particular shampoo brand in the above picture has mostly natural ingredients. I have listed some of the ingredients below:
Coco-glucoside, Coco-betaine, Carica Papaya Fruit Extract / Papaya Fruit Extract, Cocos Nucifera Oil / Coconut Oil, Glycerin, Glyceryl Oleate, Glycol Distearate, Triethyl Citrate, Lecithin, Sodium Chloride, Sodium Hydroxide, Hydrogenated Palm Glycerides Citrate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tocopherol, Ascorbyl Palmitate, Potassium Sorbate, Sodium Benzoate, Salicylic Acid, Parfum Fragrance, and Linaloo.
I’m not a chemist, but some of the ingredients mentioned above don’t sound like something a child should drink, even if they are natural.
On the side of the product, it says “Keep away from children” and “Do not eat or drink.” Is it expected that a five-year-old child would read this before drinking it?
Photo: The side of the “smoothie” shampoo at a Walmart
Labelling Requirements in Canada
There are at least three sets of laws in British Columbia that govern the labelling and protection of children.
The Child, Family and Community Service Act establishes the legislative framework governing child well-being and providing child protection. It makes it a requirement of the community to protect children. I am doing my part in writing this article.
The Consumer Packaging and Labelling Act prohibits misleading representations. I would suggest that a bottle that looks like something it is not is misleading.
Laws are what politicians create to protect the public. However, there are also courts available to protect the public with court orders for compensation.
It can be assumed that when a child drinks a bottle that looks like a smoothie and suffers health consequences, there is going to be a lawsuit.
It is unlikely that enough children will drink these products for a class action lawsuit. That means that it will be up to someone with significant capital to push for the change. Lawsuits are expensive.
Children protection policy
The person who starts the action will need to go up against companies like Walmart and Garnier who have a team of attorneys.
However, if the person succeeds, they might be able to get compensation for any family who suffered because their children drank “smoothie shampoos.” The judge might also issue an injunction, which is a court order for a company to stop doing something.
The poison control center says that “when shampoo is swallowed in small quantities, mild nausea, vomiting, and diarrhea can occur.”
I would assume that if a child drank a lot of shampoo, the child might die.
I call on companies to put children’s lives ahead of sales and to find a way to make their labels less dangerous for those that won’t read the safety labels on the bottle.
If politicians won’t act, the courts are always at your disposal to push for change, if you can afford it.
If you are a company, you should hire a lawyer to create a children’s protection policy.
Learn more about laws by reading more articles.
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