If you are reading this article, chances are that you have already seen the benefit of your Clearway profile. You found it online or heard about it.

This means that others are seeing it too. This includes clients who are thinking about hiring you, opposing counsel, opposing parties, judges, and court staff.

While there are many ways to use Clearway to get new clients, another value added is that you will be more likely to sign up clients after you do a consultation with them.

Many people meet with two-three lawyers for consultations. They then do online research on the lawyer to decide which is the best to pick. If a lawyer has a 4.5-star rating on Clearway, they are much more likely to be picked than one that has a 3.1-star rating.

The reason why so many people find Clearway is that we have a high domain authority rating.

We have spent two years building up our domain authority. Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages. Domain Authority goes from 1-100, with scores over 30 having a significantly higher chance of showing on the first page of Google. We have a current domain authority of 33.

It would cost most law firms around $150,000 and three years of work to get a domain authority the same as Clearway’s, so it’s easier to just claim your lawyer profile on our website and make it look good.

Make the most of ClearwayLaw profile

If you’re a lawyer, the first step towards establishing a presence on Clearway’s leading legal marketplace is by claiming your profile. This process is quick, easy, and entirely free. It only takes a few minutes to create an account and claim your profile.

Clearway’s website is accessible to people from different countries who are seeking legal advice in various areas of law. Claiming your profile on Clearway’s directory gives you greater control over your online presence, allowing you to showcase your expertise and attract potential clients.

Claiming your profile on Clearway is a simple process that you can complete in just a few steps. Start by searching for your profile using your first and last name. You’ll be required to choose your preferred method of claiming your profile, which could be through LinkedIn, Facebook, email, or phone.

After selecting your preferred claim method, you’ll receive a confirmation message to verify your identity. Follow the instructions in the confirmation email to complete the process. Once you’ve chosen a password, your profile will be fully claimed, and you can start enjoying the benefits that come with having a claimed profile.

Clearway’s Q&A forum is a feature where lawyers can offer free advice to people seeking legal counsel. Creating a basic profile on Clearway is free, but lawyers can opt for premium marketing services for a cost, especially in highly competitive markets.

Clearway profiles

Clearway’s proprietary algorithm rates lawyers based on their profile content, and information from the Law Society and State Bar associations, and other organizations that license legal professionals.

Clients can submit their own ratings and reviews, but they do not count toward the overall rating provided by Clearway. Lawyers can request reviews from current and former clients through the built-in feature, and Clearway moderators check each review to ensure they meet the site’s community guidelines.

Opting for Clearway premium is a personal decision that depends on a lawyer’s marketing capacity and billable hours. However, creating a larger online footprint on Clearway can help lawyers improve their reputation management skills and retain more loyal clients in the long run. By claiming your Clearway profile, you’ll have greater control over your online presence and be better equipped to attract and retain clients.

Why is it important to manage your online reputation as a lawyer?

As a lawyer, your professional reputation plays a vital role in determining the success of your career. In the digital age we live in, managing your online reputation is just as important as maintaining your offline reputation. Online reputation management involves monitoring and influencing what is said about you on the internet, particularly on social media platforms, review websites, and other online forums.

One significant advantage of managing your online reputation is that it gives you control over the narrative. By proactively monitoring what is being said about you online, you can quickly respond to negative reviews or comments, minimizing any harm to your reputation. It also allows you to highlight your strengths and positive feedback, giving potential clients a better understanding of who you are as a lawyer.

A strong online reputation can help you stand out in a crowded marketplace. With the abundance of lawyers available online, a positive reputation can be the deciding factor for a potential client. It can be the key factor that sets you apart from your competitors and leads clients to choose you.

Managing your online reputation

Moreover, managing your online reputation can establish trust with your clients. By engaging with your online presence and responding to feedback, you demonstrate your commitment to providing excellent service and care about your clients’ experiences. This can help establish you as an authority in your field, which can lead to more referrals and business opportunities.

In today’s digital age, managing your online reputation is critical for lawyers. It can help you control the narrative, highlight your strengths, build trust with clients, and establish yourself as a leader in your field. By actively monitoring and influencing what is being said about you online, you can attract more business opportunities and achieve professional success.

Is it legal to index things on the internet?

Indexing things on the internet, such as web pages, is considered legal. Search engines like Google and Bing use web crawlers to index the internet, which allows them to create a searchable index of web pages.

Chat GPT also indexes the internet as part of the Ai learning process.

This process is essential for search engines to function properly and provide relevant results to users. Many other companies also use indexing. There is no permission needed for indexing.

Lawyers also must have their information on the internet, it is a condition for being licensed. The public needs to be able to verify that someone is in good standing.

A common situation where the public becomes aware of your profile

Someone is looking for information about divorce law in Vancouver, so they Google “how divorce law works in BC.”

An article from Clearway shows up on Google and they click it.

They read the blog and then click on the search function on our website.

When they type “divorce Vancouver” a list of lawyers is populated, with the lawyers that have premium subscriptions showing first. Next in line are the lawyers who have the best ratings. They then click a lawyer’s name and look at the lawyer’s profile. For example, below.

The lawyer gets engaged by the potential client filling out the contact form, visiting the lawyer’s website (premium), or calling the lawyer’s number (premium.)

Clearway profiles

We drop out of the equation once the lawyer responds to the client, as it is now privileged information. But we follow up with the person who reached out to the lawyer to make sure they got the help they needed. We also engage them to leave a review for the lawyer, which will benefit the public at large.

It is our goal to separate the good lawyers from the bad. Not all lawyers are equal. There are a ton of amazing lawyers out there, and there are lawyers who steal money from clients and are lazy. With 130,000 lawyers in Canada, and 200k in the UK, which group does the lawyer fit into? That’s what we want to find out with the lawyer ratings.

This is only one example of how the public finds your profile. Another common way is to simply do an internet search for the lawyer’s name, for example, “Bob Smith Toronto lawyer.”

Premium Lawyer Profiles

Clearway profiles improve visibility and presence across the web.

Our first service offered to lawyers will be “Clearway Premium.” This is the premium subscription that allows lawyers to expand their profile on Clearway and manage their online reputation. Online reputation refers to how a lawyer is perceived when someone searches for them online (reviews, photos, information about their education, success, law firm branding etc.)

66.6% of legal consumers look at online content before hiring a lawyer. More than 25M people each month look at legal marketplace websites in order to pick a lawyer. From this, almost 1M leads are sent directly to lawyers each month. Clearway is the only online legal marketplace that we know of outside of the United States.

Upgrade their profiles

Lawyers can upgrade their profiles (premium) to improve their chances of being found and contacted by potential clients. The lawyers can display, manage, and change more info on their profile, including the ability to show questions they have answered and legal guides they have written.

They can get more leads from answering questions, increase the likelihood of client interest with an enhanced display of their answer, better contact visibility and exclusive indicator of consumers’ readiness to hire.

Process of hiring a lawyer

More than two-thirds of legal consumers review online content as part of their hiring process. We will help them learn more and realize they need to hire a lawyer.

The average citizen has always been challenged in finding a lawyer and lawyers have never been very good marketers or salesmen (personal injury lawyers perhaps excepted). 70% of people don’t hire lawyers when they should, according to the Supreme Court of Canada. These same issues exist in other countries that we plan to expand into.

ClearwayLaw exists to remedy this situation. Our easy-to-use online legal marketplace creates efficiency in an otherwise inefficient market. We connect buyers (the public) with sellers (the lawyers.)

Clearway matches people seeking legal help with lawyers who can provide it. We provide a solution that millions are seeking each year and that lawyers can provide.

The issues that the public has with the justice system

Not being able to browse for lawyers in their price range (pro bono, legal aid, low cost, average, and premium)

Not being able to see reviews for lawyers (Google Reviews only offers it for law firms)

Not having access to disciplinary action information in a centralized location (need to do a separate Google search)

Not being able to have a lawyer recommended based on your geographical location, budget, and area of law (ex: who are the best employment lawyers in your city?)

In some courts, 70% of people don’t have a lawyer because they don’t know their options. This causes people to go to jail when they are innocent, or to lose custody of their kids when they shouldn’t have.

Problems lawyers have with legal marketing

Many lawyers struggle with marketing and don’t have websites or know how to do SEO. Lawyers want more clients. Many look for referrals, which are not consistent. This leads to being too busy and not having enough work in a terrible cycle.

Lawyers want to pre-qualify leads before they sit with them for a free 30-minute consultation. Who wants to waste their time with a non-serious or crazy person in their office?

Many clients don’t have access to easy-to-digest information before contacting law firms. If clients are better educated, they will be more reasonable in their requests to the law firm. This is particularly true in terms of understanding that divorces and lawsuits are not cheap. Many clients think their legal issue is “straightforward” or “easy to win.” This thought pattern is based on Hollywood movies, where litigation lasts 5-minutes, instead of the likely reality of at least two years and over $50,000 in legal fees.

How to get clients isn’t taught in law school

Law students graduate, become lawyers, and seldom have access to marketing or business development tools or knowledge. It is difficult for individual lawyers to build a well-ranked web-based profile due to SEO costs (over $100k to rank well.) Clearway has already invested this sum of money and can help lawyers build a brand and get discovered online for just a low subscription fee (discussed on our pricing page.)

Lawyers (especially small/medium firm lawyers) need a resource that helps them compete with national brands. Do you think your website can beat Fasken’s or Dentons on internet search? Ours can.

What is Clearway building?

Lawyers and law firms are Clearway’s customers, and they benefit considerably as Clearway funnels prospective clients to them under an established fee schedule. These are often people who might otherwise never have hired a lawyer but have been attracted to the Clearway marketplace by the simplicity and user-friendliness of our legal marketplace, where they can find and access the lawyer that is “right” for them.

Clearway is committed to increasing public access to the legal system and we believe our technology and services will contribute significantly to this worthy goal in countries where the company will operate. We also plan to provide information about what clients are looking for when hiring a lawyer, leading to pre-education before consultations with their lawyer.

The problem the public has that Clearway is solving is how to find the best way to connect with a lawyer. We solve this by providing the public with information and resources PRIOR to their consultation with a lawyer.

Some of this information includes lawyer reviews, templates, guides, how-to videos, calculators, information about lawyers, and other resources.

Clearway gives the public what they want

Give someone looking for a lawyer what they want. We need to understand the “DIY- do it yourself” internet searches and create functionality for them. A “do it yourself” search could be something like “estate tax calculator Alberta.”

We will get them the information and content they want. If someone wants the lowest price, we will show them the lawyers and options with the lowest prices. Anything from hiring a senior lawyer to downloading online legal templates.

But in addition to the content and simple explanations, we want to give them other things. We can give them how-to videos, calculators, tools, forms, scripts for what to say on the phone, sample letters, and templates.

Adding value through information

They will feel like they are doing it themselves, but really, they are “partnering” with Clearway. The point of this is to build a relationship with the person looking for a lawyer. To be there for them and to add value.

We first give them what they want, and then we give them what they need. What they need is to speak to a lawyer. Our job is to get the public to book consultations with law firms.

How to connect them with a lawyer?

Let them always know lawyers are available (for consultations on the find a lawyer function, or to answer questions in the Q+A forum). Make it easy for the public to call the law firm’s office directly, or even better, to send a text message to the law firm.

In everything free that we provide, we need to collect personal information so that we can follow up with them to make sure they find the right lawyer. We eventually hope to connect them with a lawyer or to get them to participate in our community (leave a review or ask questions in the Q+A forum.)

The primary ways that lawyers become aware of our website

Someone tells the lawyer about the lawyer’s profile, or they hear they got a rating on Clearway
The lawyer Google searches their own name
When someone fills out the contact form on the lawyer’s profile, they get an email from Clearway with the message (all emails should go directly to lawyers regardless of free or paid account, we don’t “steal” leads and re-sell them, ever.)
By searching topics like “Guide to marketing for business lawyers” and finding our blog

When lawyers become aware of their profile, they often reach out to us wanting to learn more, which is probably why you are on this page right now.

If you have questions about Clearway profiles, reach out to our account management team.

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