LuAnne excels in intellectual property law, with a deep focus on trademarks, copyright, patent licensing, and safeguarding trade secrets. Her expertise extends to handling the prosecution, opposition, and licensing of trademarks across a wide range of sectors, particularly for consumer products.

She offers comprehensive assistance in brand management, including acquisition, protection, and navigating the complex terrains of Internet and social media law, entertainment, gaming, advertising, and sponsorship agreements. LuAnne is also proficient in patent licensing, software agreements, and franchising, making her a versatile legal adviser in the IP domain.

Her experience includes resolving trademark infringements, aiding software developers through the intricacies of technology licenses, and playing a pivotal role as IP counsel in major oil sands projects, where her responsibilities covered all aspects of intellectual property, including the negotiation and drafting of patent licenses.

LuAnne's insights into managing Canada's evolving trademark landscape, the implications of international protocols like the Madrid Protocol, and the legal challenges presented by emerging technologies such as the metaverse, reflect her commitment to staying ahead in her field.

Her professional affiliations with the Canadian Bar Association, the Intellectual Property Institute of Canada, and her involvement in domain name and Internet-related IP issues highlight her active engagement in the legal community. Her leadership roles with the Unlocking Potential Foundation and the National Music Centre demonstrate her dedication to community service.

LuAnne's recognition in the World Trademark Review’s WTR 1000 and The Best Lawyers in Canada® across multiple years, including being named the 2023 'Lawyer of the Year' in Calgary for Intellectual Property Law, underscores her excellence and innovation in intellectual property law.

Admitted to practice in Alberta and California, LuAnne's legal education from the University of Calgary, coupled with her extensive experience, positions her as a leading authority in intellectual property law, adept at navigating complex legal landscapes for her clients.