Robert Piasentin

In his role as a legal advisor, Robert Piasentin has become an indispensable asset for his clients, guiding their leadership and strategic endeavors towards success. His legal expertise spans across continents, offering significant contributions to the expansion of businesses in Canada, the United States, and England. Robert specializes in a broad spectrum of commercial law areas, including the intricacies of technology outsourcing, the nuances of software development and licensing, as well as the complexities involved in strategic IP and technology commercialization. Moreover, his proficiency extends to addressing concerns related to privacy and cybersecurity. Catering to both nascent startups and well-established entities, he operates across a diverse range of sectors such as technology, sports, and the domains of media, communications, and entertainment.

Robert's background features a noteworthy tenure as the general counsel, corporate secretary, and privacy officer for a prominent IT and management consulting firm in North America, spanning over 13 years. This considerable period spent within the corporate sphere has endowed him with an in-depth, practical comprehension of the myriad business and legal hurdles contemporary technology enterprises face. His advice is highly sought after by clients who are navigating the development, operation, and marketing of technology solutions on a global scale, embarking on strategic expansion efforts, or confronting daily operational issues.

His commitment extends beyond his professional duties, evident in his role as the board chair for the Alzheimer Society of B.C., in addition to holding board positions with the Alzheimer’s Research Foundation of British Columbia and the Alzheimer Society of Canada. Furthermore, Robert is a pivotal figure in the legal community, having been a key player in founding the Association of Corporate Counsel – BC Chapter and the St. Thomas More Catholic Lawyers Guild of British Columbia, serving as the inaugural chair and a secretary for the Red Resort Association, respectively.

Robert's engagement with the BC Technology Association, where he participated in various committees and co-chaired a CEO roundtable, underscores his dedication to fostering growth within the technology sector. His insights are frequently sought at conferences and by both local and national media outlets.

His contributions and leadership have not gone unrecognized, as evidenced by his inclusion in Business in Vancouver’s Top Forty Under 40 in 2013, and subsequent acknowledgment by the Association of Corporate Counsel’s Top 30-Somethings. The year 2017 saw him being shortlisted as a top global lawyer in the General Commercial category by the Global Counsel Awards, marking him as a leader in his field.

Robert's legal acumen encompasses guiding operations like spearheading various technology outsourcing endeavors, overseeing the legal dimensions of a $1B IT services outsourcing project, and acting as the principal legal counsel and negotiator for a $50M global IT initiative. His strategic leadership is instrumental in business planning, operations, and development, along with advising on and drafting comprehensive agreements covering customer, supplier, commercialization, professional services, and leasing arrangements.

His expertise in licensing and sponsorship is particularly notable in the sports industry, where he has managed the licensing of global sports brands and successfully negotiated sponsorship deals for high-profile sports personalities and events worldwide. This includes notable tournaments like Wimbledon and the French Open, along with organizations such as the Professional Golfers Association and the English Football Association.