Are you looking to be a legal guest blogger? Maybe you run an SEO company, or you are the marketing manager at a business.

As a guest blogger, you’re anticipated to deliver unique insights or perspectives, resulting from your professional experience or rigorous research. Yet, the sheer volume of blogs written every day makes it challenging to offer fresh content. According to a 2022 study, approximately 7.5 million blog posts were published daily worldwide.

Leveraging this, your blog should fill knowledge gaps and be distinct from the deluge of daily content.

A strategy to achieve this includes analyzing what’s underrepresented or misrepresented in your legal field, then creating articles addressing those areas. Even small insights can spark lively discussions, amplify readership engagement, and forge your reputation.

Successful guest blogging

Another facet of successful guest blogging revolves around your audience. Remember, each blog has a specific readership, unique in its interests and understanding. In a 2023 survey by Blogging.org, approximately 60% of blog readers said they enjoyed content that engaged them on a personal level.

Understanding your audience can help tailor your blog to resonate with them. Conversations with the host blogger about their readership demographics and preferences are valuable, as is perusing comments and reactions to previous posts.

Authenticity stands as a cornerstone of successful legal guest blogging. With an estimated 31.7 million bloggers in the U.S. by the end of 2023, authenticity has never been more critical.

As a guest blogger, your credibility hinges on accurate, reliable content. Support your ideas with facts and present them with honesty, to build trust with your audience.

Successful legal guest bloggers

Guest blogging isn’t just about imparting knowledge. It’s also a chance to learn, improve, and adapt to diverse audiences and platforms. Guest blogging can act as a test to gauge the effectiveness of your writing style, content, and topics in different settings.

Networking is an indispensable tool for any successful legal guest blogger. Establishing relationships with host bloggers, readers, and other guest bloggers in your field can create future opportunities and expand your reach.

Data from a 2021 blogging survey shows that 65% of bloggers believe that networking has significantly increased their success.

SEO has been a buzzword in the blogosphere for a reason. A report from HubSpot in 2023 indicated that over 60% of marketers believe improving SEO is their top inbound marketing priority.

Your blogging success

Optimizing your blog to rank high on search engines can increase visibility and ensure that your content reaches the right audience. Therefore, incorporating relevant keywords, meta tags, and backlinks is not just an option, but a necessity.

Engagement is a barometer of your blogging success. Comments, likes, shares, and other interactions allow you to measure the impact of your content and provide avenues for improvement. A 2022 data report revealed that posts with a high level of user engagement were shared five times more frequently than those with lower engagement.

Persistence is key. Climbing the ladder of success in legal guest blogging doesn’t happen overnight. According to a 2021 report, approximately 77% of bloggers who earned over $50,000 per year had been blogging for five years or more. Keep writing, learning, improving, and connecting, and your efforts will surely bear fruit.

Legal Articles

When reaching out to us, ask us which article we want you to write. The article will be law-related. You will need to find a way to make the topic tie to your client.

Keep it simple. We get many submissions each day. We can’t answer lots of questions.

Submit the content in the body of the email. Do not send us links to Google Docs or attachments. For cybersecurity reasons, we are not allowed to open them.

We accept articles from any area of law. It doesn’t matter if your client does criminal law or immigration law.

Your client can also be in any country. But if you will be talking about something specific to a country, you should write an article making it clear it’s geo-specific.

Become A Legal Guest Blogger

For example, if you want to write an article about “How divorce works in Florida” it should be titled as such. It shouldn’t be “how divorce works.”

Keep in mind that our readers come from all around the English-speaking world. So what the article is about should be clear to all.

You don’t need to talk too much about what the law says. It’s more about how a potential client should go about finding a lawyer.

If you want to become a legal guest blogger, send us an email. Getting backlinks is important, but you will need to put the work in.

Marketing Tips For Bloggers

Do a quick Google search for ‘law firms’ and you’ll find just in the largest global firms there are almost a quarter of a million lawyers. Globally, lawyers number in the millions.

Their challenge is how does a law firm stand out in this sea of legalese?

Unlike the good old days when the person seeking legal advice had to let their fingers do the walking through a phone book, today it is as easy as typing in ‘lawyer’ and your location.

This means there are so many opportunities to rise to the top of searches by doing these five things to market the firm.

Marketing 101 For Legal Guest Bloggers

Know your audience and key messages. While your firm may have the skills to do everything from criminal law to immigration law, specializing is the key to standing out.

Niching means you can really get to know your target audience, their pain points and what they need to solve their problems so all your content and messaging is like a giant billboard lit up in bright lights.

When your audience knows you understand them and you understand their challenges.

You are on the front foot because you’ve started the know, like and trust journey even before speaking to them.

Create a content calendar

It is easy to get caught up in the day-to-day machinations of running a firm and managing existing clients.

While it is true it is easier to keep clients than to acquire new ones, being methodical about your content will assist with the acquisition process.

Every quarter spends time brainstorming content ideas for blogs.

You only need four every month published to really get organic traction on search engines.

Topics ideas can come from existing cases you are working on.

These can be case studies to highlight your expertise and skills.

Or they might be frequently asked questions, about current trends in the law, or any changes to the law.

Sometimes they are opinion and observation pieces.

Topics in the current news cycle that may impact your clients and audience are good ideas as well.

Consistency as a writer

Once you have created a content calendar, get writing or hire someone to create the content for you.

While there are millions of pieces of content on the interwebs, content pushed out by your firm is dropping valuable breadcrumbs for prospective clients to pick up as they search.

The more you post, the more visible you are. That lovely website you paid thousands for shouldn’t be static.

Search engines reward websites with consistently fresh content with higher rankings in searches.

And if you utilize keywords for SEO in your written and visual content, when someone searches for your niche, you will more likely appear at the top.

Use External publishing As a Legal Guest Blogger

After you have brainstormed your content topics, chances are you have more than you need for the website alone.

Use these topics to reach out to external publishers like Forbes, Medium, Authority Mag, and legal publications.

There are also other digital business publications to tap into their audience.

This approach helps with securing backlinks – also known as inbound links, incoming links or one-way links) are links from one website to a page on another website.

The more respectable the publication is, the higher its domain authority is (a metric created to measure a website’s likelihood to rank on search engines).

You will have to write the content but appearing on these sites improves your searchability, reputation and credibility.

Repurpose

Most marketers will tell you that you need to be visible on more than one channel, so it is not enough just to write blogs for your website. You also need to be creating content across multiple channels.

This adds to the breadcrumbs you are sharing about who you are, what you do and why you do it. Content helps people form relationships with you even before you have met them.

People make decisions to buy in the limbic system – the part of the brain that controls our emotions. Most buying decisions are driven by emotions, not logic.

So the more content you can have out there, the more likely you are to get in front of people.

Legal Guest Blogger Tips

Repurposing the art of taking one piece of content and reusing it – tiles for social media platforms, memes, videos, quotes, webinars, eBooks, Reels, Stories, newsletters and Facebook groups.

You can turn one blog into at least seven other pieces of content by pulling out key quotes and creating images on platforms like Canva.

Of course, there are many ways to skin a marketing cat – Facebook ads, LinkedIn ads, advertising, being a podcast guest, becoming a valued source to the media, and doing live videos.

Getting the basics right and creating great content ideas is a solid basis to build your firm’s reputation and profile.

Author: Annette Densham, co-founder of The Audacious Agency, works with professional service providers, thought leaders and entrepreneurs.

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Becoming a Successful Legal Guest Blogger