Are you a member of the public or a law firm who is looking for a detailed Legal Zoom review?

This article will look at the company (NASDAQ: LZ) and review its products. It will also provide background on the company and how it operates.

We have spent days putting together this guide. If there is anything you think we missed, let us know. We can update the article with new information.

The company became successful after Robert Shapiro managed the public relations for the company. Robert Shapiro is famous for defending O. J. Simpson during his murder trial. Robert was approached by three others to be the face of LZ.

What Products Does Legal Zoom Offer?

The point of Legal Zoom was to replace attorneys who create “simple” documents. Examples include registering trademarks, copyright applications, incorporation documents, estate documents, and others.

The business idea is that it’s much cheaper to use Legal Zoom than to use an attorney. But of course, the downside is that you don’t get any legal advice.

If you download and use the wrong document, it can cause serious legal issues later on. If you thought you had a valid prenup, but you don’t, it could cost you tens or hundreds of thousands of damages.

Legal Zoom is a technology company that uses automation and coding as its IP. You answer questions and then you can download your legal document.

As you can see below, the website gets over three million views each month. Absolutely amazing.

What Issues Are There With LZ?

You have no idea who created the form that you are using. Was it even a lawyer? Because of companies like Avvo, Lawyers.com and Lawyerratingz, you can normally read the attorneys’ reviews before using their services. With LZ, you have no idea.

Was the attorney highly rated, or do they have a lot of State Bar issues? Are they a new call or an attorney with twenty years of experience?

Another issue is if you don’t understand the form that you have downloaded. 

A lot of legal forms are complex, and you need to be able to understand them. If you need help with the form, you probably won’t get it.

The Legal Zoom customer support team isn’t there to give you legal advice. You might have to spend a lot of time researching the forms. 

And if you make mistakes, it’s on you. It’s very unlikely that LZ will refund your money for mistakes.

Is LegalZoom Legit?

The company is definitely legit, and it’s a publicly-traded company.

We found the company pricing for you below.

As you can see from the picture, to register a trademark it’s around $250. To set up a business it’s around $150. That’s very cheap!

You can also pay a business lawyer 75% of their hourly rate if you are signed up for a premium account with LegalZoom.

There are a lot of people out there that don’t have a choice but to use LZ. If you don’t have enough money to hire an attorney, companies like LZ are at least something.

Legal Zoom Review

It’s much better than not having a contract or will in place at all. And it’s definitely better than just downloading random documents on the internet.

If you live in Texas but use a document for California, that’s terrible.

As you can see below, almost all of their 3 million visits each month come from the United States. 57% comes from Google Searches (organic.)

But they also spend a lot of money on Search Ads (probably also on Google.) There are a lot of people that just type LegalZoom into the search bar (Direct.)

They have very little social media engagement.

Speed Is a Major Pro

At other times people are desperate for a form, and they don’t have time to hire a lawyer. This should never happen to you, but it does happen. Don’t leave things to the last minute.

Maybe there is a funding round that is about to close, and you forgot to send out the shareholder’s agreement.

With LZ you can get a shareholders agreement out to the investors very quickly. You can probably do it in thirty minutes.

When you hire a law firm, it’s going to take a while. You will need to contact many different ones, and maybe half of them won’t get back to you.

You will then need to set down a few dates for consultations, which will take at least a week. Then you will need to wait for them to send you the retainer agreement.

Then you will have to read it. And then sign it, and then make payment.

And once all of that is done, the attorney starts thinking about starting work on your contract. This whole process can easily take a month.

When you use Legal Zoom, all you have to do is log into the LZ website, and you are good to go. It can save you a month of time.

How To Use The Website

As you can see below, there are options for calling an attorney if you need to. But you need to pay for a plan first.

When you click on the “schedule a call” button, it says for a subscription of $50 a month you can “get access to attorneys.” It’s not clear how much time you get each month. It must be capped.

It looks like once you pick your state, and select a paid plan, you can pick which attorneys you want to speak to. They have time slots available.

What Companies Are Similar?

The two main competitors of Legal Zoom are Rocket Lawyer and Nolo. Nolo is part of the . 

Unlike other companies like Avvo, Legal Zoom doesn’t push an . Its focus is instead on selling subscriptions for its legal documents.

The reviews of LZ versus its competitors have been mixed. The critics agreed that it’s much cheaper than hiring an attorney. However, the review said that if the legal issue wasn’t completely simple, then there were often issues.

Also, many consumers thought their legal issues were simple when it later turned out they were not. People often believe what is convenient for them.

Is Legal Zoom Worth It?

LZ has something called positioning. This means that they have invested millions of dollars in marketing, and now they have a brand.

More important than the public trusting that brand is the fact that Google trusts the brand. This means that when LegalZoom publishes something about “How to Write a Will,” they will likely appear on the first page of Google search results.

If I asked you to name some toothpaste brands, I bet you could only name a few. Maybe you could only name Colgate and Crest, and perhaps one other. This is because those companies invested a ridiculous amount of money in marketing.

Because you know the brands, you are more likely to trust them. When Legal Zoom publishes information, the public is more likely to trust it.

Legal Zoom Review – Should You Check It Out?

As a consumer, it’s worth checking out. Most of the company’s products focus on the needs of small businesses.

If you are willing to pay a bit more, it’s even possible to get legal advice from attorneys using LZ. They have something called the “Business Advisory Plan.”

You will need to make sure that LZ operates in your city. As far as we could tell, they only operate in the United States. However, they operate in almost all the states.

If you aren’t sure if you should sign with them or not, they offer a two-month money-back guarantee. That should make it easier to get started.

One of the negatives is that companies like Nolo and Rocket Lawyer tend to be a bit cheaper. There have also been reports that the Legal Zoom support team is slow to get back to people.

You can see the pricing for Legal Zoom above. You can compare it with LZ’s competitors mentioned above.

We hope you found this Legal Zoom review.