Marketing for employment lawyers can be a tough nut to crack. The competition is fierce, and potential clients are often hard to find. 

However, with the right approach, marketing for employment lawyers can be extremely effective. The key is to focus on building relationships and demonstrating your expertise.

By establishing yourself as a trusted resource, you can attract potential clients who need your help. 

Some things you are going to want to think about are:

• How to show up at the top of search rankings (search engine optimization)
• PPC (paid ads)
• Which marketing agency do you want to hire, or consultants?
• What is the right legal marketing plan for your practice area?
• How do you turn prospective clients into paying clients?
• What is the classy way to get testimonials?
• Signing up for lawyer directories (Avvo, Clearway Law)

Here are some tips to get you started. 

Content Marketing – Why It’s Important

Marketing may not be the first thing that comes to mind when you think of law firms. After all, the practice of law is often seen as a traditional and conservative field. 

In today’s increasingly competitive legal marketplace, marketing can be a powerful tool for attracting new clients and differentiating your firm from the competition. By investing in marketing, law firms can reach a wider audience, build their brand, and differentiate themselves from the competition. 

Marketing can help build trust and credibility, two essential factors for any law firm. 

Starting with your digital marketing plan

The first step is to develop a marketing strategy. A well-crafted marketing strategy is essential for any law firm that wants to be successful. After all, how can you expect to attract clients if you don’t have a plan for reaching them? 

You’ll need to start by identifying your target audience. Who are the individuals or businesses that are most likely to need your services? In the case of an employment law firm, are you targeting employers or employees?

Once you know who you’re trying to reach, you can begin to develop a plan for how to best reach them. This may involve everything from creating an informative website to running targeted ads to attending relevant industry events. 

Whatever method you choose, the important thing is that you’re deliberate and strategic in your approach. With a little planning, you can ensure that your marketing efforts pay off in a big way.

Have You Considered Digital Marketing?

These days, it’s impossible to ignore the internet when creating your law firm’s marketing strategy. With more and more people spending their time online, businesses need to find ways to reach them where they are. 

That’s where digital marketing comes in. 

Through SEO, content marketing, and social media marketing, you can reach your target market and build relationships with potential clients. Additionally, digital marketing is a great way to stay top of mind with your current clients. 

By consistently providing them with valuable content, you can nurture those relationships and keep them coming back for more. So if you’re looking to create a comprehensive marketing strategy for your law firm, be sure to include digital marketing in your plans.

Case studies have shown that focusing on digital marketing for employment law services is the way to do it. You should put effort into:

• Local SEO search and general Google search
• Linkedin (but don’t just post to your competitors- other employment attorneys). Focus on referrals.
• Website design and making sure you have a contact form on every web page
• Email marketing targeting your ideal clients
• Link building (ties into Google SEO)

Why is Content Marketing a Good Strategy for Employment Lawyers?

In a world where everyone is trying to sell you something, it can be refreshing to find content that is truly informative and helpful. 

That’s what content marketing is all about. 

Rather than pushing a product or service, content marketing provides educational material that helps people make informed decisions. This can take the form of blog posts, articles, infographics, videos, and more. 

By offering this type of valuable content, businesses can build trust and credibility with their audience. In addition, content marketing can also help to boost SEO, drive traffic to the website, and generate leads. 

Beyond that, content marketing has a major advantage over other marketing strategies: you can create one piece of content and then repurpose it for multiple channels. 

Employment law firm SEO

This helps you to get the most out of your content by amplifying it across all your channels. Rather than starting from scratch each time, you can simply adapt your existing content to fit the different formats. This not only saves you time but also ensures that your content is consistent and cohesive. 

By taking one piece of content and repurposing it into several different formats, you can reach a wider audience and generate more leads than you ever thought possible. For example, let’s say you create a YouTube video targeting employees who think they may have been unfairly dismissed.

With that one piece of content, you can create:

• an SEO-driven blog post;
• export the video into an audio format to create a podcast;
• create shorter versions of the video for social media;
• extract quotes and turn them into graphics; and
• share the video as part of a weekly email campaign.

Or, you could take the key points from the video and expand on them in the eBook, adding even more value for your readers. And since eBooks can be easily downloaded and shared, it’s a great way to get your content in front of even more people.

Marketing for Employment Lawyers

Employment law marketing is tough. You need to be found via your online presence for the key things that people need: help with sexual harassment, wrongful termination, and other labour law legal issues.

We highly suggest you get help with marketing services, the same way people should get help from a lawyer when they have a legal issue. Marketing experts can assist with:

• Decide IF you should spend on Google Ads
• Creating a landing page for each legal service you offer
• Creating a detailed plan for lead generation
• Link building for Google Search (and Bing) and teaching you about the algorithms
• Decide if you should offer a free consultation or not
• Make sure your firm’s website looks amazing
• Put together digital marketing strategies and an online marketing plan

Marketing for Employment Lawyers Key Takeaways

While employment lawyers can use many different marketing strategies to attract new clients, the most important thing is to focus on building relationships. By developing a personal connection with potential clients, employment lawyers can create a sense of trust and credibility. 

There’s no denying that credibility and trust are essential for any law firm. After all, potential clients need to know that they can rely on you to provide sound legal advice and represent them effectively in court. And one of the best ways to build credibility and trust is through content marketing. 

By creating and sharing high-quality content, you can show potential clients that you’re an expert in your field and that you’re committed to providing the best possible service.

What’s more, by sharing your content across a variety of platforms, you can reach a wide audience and make a powerful impact. 

So if you’re looking to build credibility and trust for your law firm, content marketing is definitely the way to go.

And if you need help getting started, there are plenty of marketing consultants who specialize in law firm marketing. So don’t be afraid to ask for help. With a little effort, you can build a successful marketing campaign that will help your employment law practice thrive.