There are a lot of agencies out there that offer marketing for lawyers. They charge you every month regardless of the results. You need to

Right now there are very few lawyer referral websites. The only popular one I know of is the Law Society referral service. It’s my understanding it’s primarily legal aid and pro bono work.

As a lawyer, that doesn’t help you cover your overhead and make a living. You didn’t work hard in law school to live paycheck to paycheck.

There are lawyers on our platform that accept legal aid certificates. But many of the lawyers do not. Also, if you don’t want to take legal aid, let us know. Normally we spend most of our legal aid files on one of two lawyers.

Marketing For Lawyers

You should use this website to look up the domain authority of your website and compare it to ours. Let’s say your website has a domain authority of 5, and ours has a domain authority of 30, our website will bring far more visibility on Google than yours.

Even if you create the best content, very few people will see it. Google uses hundreds of factors in its ranking algorithm.

The best part is that our contracts can be cancelled at any time. So you don’t need to make a hard decision if you should sign up with us or not. Many other lawyers trust us with their lead generation needs, and you should too! Give it a try, it’s low-risk.

Five Steps for Marketing Your Law Firm

Providing the best customer experience is the supreme marketing tool for any business or service. I believe that’s how you build word of mouth and a strong reputation.

But that’s not all. Any law firm that is not considering all the other available marketing channels is missing out on massive business potential.

I always recommend hiring a professional for this job (agency or freelancer) who knows and uses all these channels for successful marketing.

Here are what I believe to be the five most important marketing channels and steps a law firm should include in its law firm advertising campaign.

Marketing For Lawyers

Everyone knows that you need a website, regardless of the business you’re in. However, it’s not enough to just have one.

A plethora of online information and resources can make you feel you can do this yourself. Based on my experience, that never turns out right.

Always go with a professional (a consultant/freelance or agency) as they are faster, more reliable, and cheaper. Besides, they’re up to date with all the requirements (accessibility is a big thing, for example.)

So they know how to create the perfect optimized website that will work best at projecting your law firm positively and appropriately while you focus on doing what you do best- practicing law.

And when it comes to photographs of you and your team, I recommend investing in a professional photographer to conduct a photo shoot to get your headshots.

Remember, the first impression is always the best. As your website visitors will first see your photos before having a personal consultation, you need to have your best shots up on your website.

Optimize your online presence

Now that your website is ready, it’s time to optimize your online presence.

There’s no doubt that search engine optimization (SEO) grows your online reach. SEO helps ensure you are in front of people performing searches for legal questions related to their situation. The right SEO approach helps establish you as a high-value firm and will, in the process, drive relevant traffic to your website.

So while specific blogs and content you write for your website/blog provide value to visitors and help with your website SEO, you need to do more to optimize your online presence – Local SEO.

You need to establish your local presence through a Google Business profile, formerly known as Google My Business.

Your Google Business Profile page drives traffic to your website and improves your online reputation. Ensure you include detailed and complete data on it – including phrases clients will most likely use while conducting your firm-related  searches, such as ‘divorce’ and ‘personal injury lawyer in Ontario.’

Google Reviews For Lawyers

Ensure the right categories are selected and use the post feature like you would do a post for social media.

I also recommend adding photos and short, engaging videos telling your firm’s story to promote your branding message. It captures your audience’s attention and increases the number of people clicking on your site through the GBP page.

I cannot stress more the importance and need for (good) Google reviews. They are essential because a potential client WILL read your reviews once they find you. So I recommend you aim at having 40 or more 5-star reviews. All you need is to have your best clients and referral sources leave you a 5-star Google review.

Sounds easy, but we know doing that is hard – depending on what kind of law you practice, people might be reluctant to leave a public review.

That said, the effort pays off. And sometimes, even if you pay someone to take care of your internet marketing stuff, the only way to succeed is for you to be actively involved.

Effective reputation management

When I speak about reputation management for law firm marketing, I mean perceiving how Google sees you and your law firm. You need to establish and grow your online reputation by having profiles on all the major sites and directories within your industry.

It means you should have a profile on legal service databases so that people find and know about your firm while conducting searches for specific law firms.

As I mentioned earlier, there’s nothing better to proving how legitimate and trustworthy your firm is than reviews. Goes without saying that no review should be left unanswered.

This is especially important when it comes to the negative ones. Taking the time to respond and resolve any negative issues proves that you care for your customers. This is a great way to build and manage your law firm’s online reputation.

Marketing For Lawyers- The power of social media

Doesn’t matter if you love it or hate it. Social Media plays a massive role in bringing in business for law firms. It’s because a solid social media presence helps you connect and build connections with existing and prospective clients.

Being active on social media makes it easier for people to quickly identify, connect and even directly get in touch with you. I recommend you have an account on all the major social media networks like Facebook, Instagram, LinkedIn, Twitter, YouTube, and even TikTok.

Besides, building a direct connection with people through social media shows how genuine you and your firm are. People in the process tend to trust you even more if you have a solid online presence.

Measure, analyze, conclude and implement

I always believe that you can manage and improve whatever you can measure. This is why I recommend you constantly review reports of your marketing effort so that you can keep track and know how your campaign is performing, primarily online and against your competitors.

Establish your KPIs at the beginning but don’t be afraid to adjust ongoing. You can analyze all the data you collect to decide on your next course of action and what new, improved implementations you need to make.

Conclusion

These five steps are more than enough to market your law firm. And as you have to do it right, it is always better to let a professional marketing firm or freelancer handle the task.

They will create better results and bring in more clients for your law firm to handle! Remember the saying: the only thing more expensive than a professional is an amateur.

There’s a reason why your clients contact you instead of representing themselves, since all the information is fairly available now, for free.

If you need help with marketing for lawyers, contact an expert.