Are you looking for online leads for your law firm? If you landed on this page from Google or Bing, you can see how Google search marketing can work.

As running a law firm becomes more competitive, generating online leads has become crucial for law firms to attract new clients. In this article, we will explore some of the most effective strategies for generating online leads for your law firm.

You should start by creating a website that is optimized for search engines and provides valuable information about your services and expertise is essential in establishing a strong online presence. Your website should feature clear calls to action that encourage visitors to contact your firm for more information or to schedule a consultation.

Social media is another powerful tool for generating leads. Platforms such as LinkedIn, Twitter, and Facebook provide opportunities to connect with potential clients, showcase your firm’s expertise, and build a following that can lead to new clients and referrals.

It’s also important to claim your ClearwayLaw lawyer profile. It’s a free/cheap way to bring in more clients.

Google Ads and Facebook Ads

Investing in paid advertising through platforms such as Google Ads and Facebook Ads allows for targeting specific demographics and geographic areas to reach potential clients interested in your services.

Creating targeted ad campaigns and optimizing landing pages can drive high-quality leads to your website and increase conversion rates.

Email marketing can also be an effective tool for generating leads. By creating targeted email campaigns that provide value to your subscribers, trust and credibility can be established with potential clients, encouraging them to contact your firm for more information.

Effective email campaigns for law firms include newsletters, case studies, and informational guides.

Optimizing Your Law Firm’s Website for Lead Generation

Tracking and analyzing your online lead generation efforts using tools such as Google Analytics and tracking phone calls and form submissions can provide insight into the effectiveness of campaigns and guide data-driven decision-making to improve results.

Generating online leads is a critical part of any law firm’s marketing strategy.

By establishing a strong online presence, leveraging social media, investing in paid advertising, using email marketing, and tracking results, your law firm can attract more high-quality leads and achieve long-term success and growth in the competitive legal industry.

Lead generation service for law firms

Situation #1 

I need a lawyer. I searched for one online. The search engine shows me some ads. I click on one of them and it takes me to a website with all the services mentioned. I’m left confused. I wander around for a bit and I move out of the website.

Situation #2 

In another similar situation, the ad takes me to a well-crafted web design page that speaks of the particular service I am looking for and has details to either fill out the form or reach out to the lawyer.

Who do you think can get more leads? Surely, the second one.

Online Leads For Attorneys

This is what a well-presented, created and effective landing page does. It gets you the client you want. Having an impressive and amazing website is not the only thing you’d need to stand out in the fierce digital competitive world.

You’d also need a landing page that can be used during PPC ads to promote a particular service and get direct leads. Now, what exactly is the landing page? How effective it should be to increase lead generation? Let’s find out.

Online Leads For Attorneys- What is a landing page?

A landing page is a page that your audience lands on from your online ad. This is a standalone page, separate from your website but a part of it, dedicated to a specific service.

It has all the relevant information about a particular service along with a single action, which could be the form submission or requesting your service.

Many law firms direct their audience from an ad to their homepage. By doing so, they get fewer leads than those who have been using landing pages to capture their leads generated from online ads.

Things to keep in mind before creating a landing page

Why are you creating a landing page? What’s the purpose and goal? These are just a few questions that you must ask before you start creating a landing page. This will define what information must be on the landing page, how it should look and what should be the call to action.

Competitor research will give you great answers to the aforementioned questions. Look through what others are doing, what are the latest marketing trends and what are the recommendations from experts.

Along with this, you should also have a clear understanding of your target audience. Who are they? Where are they coming from? What would entice them? How do you get their attention?

Once you’ve established these, it’s time to look at some quick tips to make your landing page effective and engaging.

Tips to have an effective landing page

One of the primary functions of a landing page is to focus on one topic only. The landing page should have a unique value proposition against other website pages and must highlight important elements of a particular service.

Focus on one service

If you’re an expert in divorce cases, your landing should speak about it only. Having information about other services other than divorce will confuse your audience and they’d walk away resulting in close to no lead.

Clean & organized design

While the information shared is critically important, the aesthetic of the page is equally necessary. The overall look and feel of the landing page leave a lasting impression on the visitor and guide them to complete the predetermined action.

The effective landing page smartly uses colour and relevant, eye-catching images. Highlight the CTA (Call To Action) button with either red or green to increase the conversion. Organize your content properly making sure all relevant information about the service is mentioned.

Online Lead Generation Tactics: Accelerate Your Law Firm’s Growth

Honestly, a person would visit a law firm’s website only when they’re in distress and need assistance. They would need someone who can understand their issues and provide them with excellent solutions.

When you’re creating a clean, organized and focused landing page, don’t disregard the pain points. Include them and also mention the solution you provide for the mentioned pain points.

Have only one CTA

Without a CTA your landing page is incomplete. However, this doesn’t mean that you should have more than one CTA. This would only confuse your audience and will never help you achieve your goal.

Simplify your choice for your audience. Give them only one, but the most important, CTA. Make sure that the CTA aligns with the content and the purpose of the landing page.

Mention client’s reviews

Whether the audience is coming to you from search engine ads or through LinkedIn ads, they would not want to read about you only. They’d need a testimonial.

Testimonials matter on the landing page. You’ve got complete freedom to write whatever you feel like on a landing page but the credibility will be built when you’ve got your clients saying something good about you.

Having a testimonial will bring some credibility to your service, mentioning it can be another challenge as some clients would want to exclude their names from it.

Gather just a couple of legit testimonials for the landing page. If this doesn’t happen, publish them anonymously. At least there will be something more than nothing.

Creating Compelling Content to Capture Online Leads

Don’t expect your potential client to be a desktop user. They can be anyone and can view your landing page on any device. So, when you’re designing a landing page for your service, make it device-friendly.

Make sure your landing page operates well on any device and looks great on any screen. The key to this is to test your landing page before you make it live. Run it within your team to see if it’s functioning just the way you want it to.

The landing page stands out on its own. While a website talks about all your services and offerings, a landing page focuses on just one thing. While a website’s primary motive is to offer information about you, a landing page focuses on gathering leads and getting you business.

If you’re running a pay-per-click advertisement, it’s highly recommended to push a landing page against a website. The aforementioned 6 clever tips to create an effective landing page will yield great results.

Mastering Digital Client Acquisition: How to Get More Online Leads for Your Law Firm

So much change is happening right now in the legal industry. We are wondering what the industry will look like in ten years. One thing we do know is clients will have new exceptions to how a law firm provides legal services.

Technology-enabled law firms will be key to meeting the clients’ new expectations. Law firms that successfully embed these in their practice will be able to grow exponentially.

Here are the reasons why legal tech is important:

• It is making law firms more efficient than ever
• It helps law firms satisfy the needs and expectations of the modern consumer
• Empowering law offices to grow, faster, and smarter
• Changing the way law firms practice
•  Revolutionizing the legal industry as a whole

Internet Marketing For Law Firms

Our CEO speaks to the attorneys weekly on Zoom to go over the lead quality (but doesn’t need reports on each lead.)

As many attorneys know, Google Ads costs $100 per conversation, so you are saving money. You should consider spending your PPC budget with us to save money.

We send the leads to a few attorneys. We will tell the clients not to contact any other firms, and do a consultation with a few of our attorneys. Reports say that the average client wants to speak to two different attorneys and then picks one.

We would like them to speak to two of our attorneys instead. Keep in mind that Google Ads are not exclusive leads either.

Online Leads For Attorneys

Also, if a client leaves one of our attorneys for some reason, we can recommend one of the other attorneys. In short, we want to keep the legal work in our circle of attorneys.

Below you can see our value proposition. We explain the problems that many law firms face. We get into how we provide solutions for those law offices.

Law practices hire us because they want to drive revenue. But there are other ways that the law practice benefits from us. For example, they can bounce ideas off of us. Further, they feel like they are part of a team. Sole practitioners can feel lonely.

Boost Your Law Firm’s Success: Strategies for Generating Online Leads

Our website focuses on SEO. We are normally able to write content about a subject, and then appear on the first page in a matter of weeks. We have spent over $100,000 on this. For example, let’s say we want to grow into Edmonton, Alberta.

We can write an article called “Edmonton family law” and we will start receiving leads within a few weeks.

If you are an attorney and cannot afford to spend over $100K on SEO, let us bring in leads for you.

If you cannot devote at least $5000/month to your website SEO, you are completely wasting your money. Being on the second page of Google gets you nothing. You must be on the first page. Further, you really must be at the top of the first page to get lots of leads.

Can I Pick How Many Leads I Want Per Month?

You must have enough time to follow up with all your leads. Therefore, we suggest starting slow with us and working your way up to more leads per month. Further, you don’t want to waste your money paying for leads you can’t contact.

Also, we don’t want the leads that use Clearway Law to be disappointed they didn’t get to speak to an attorney in time.

How does ClearWay Law handle lead generation?

• online marketing
• email marketing
• blog post
• Google search
• research around a target audience
• legal marketing
• online leads for attorneys using landing pages
• Facebook page
• marketing plans
• pay per click
• paid search
• content marketing

Online Leads For Law Firm

As a busy law practice, do you have time to do all of the above? Well, that’s what is required to bring in consistent work. Stop wasting your time on things you are not good at (lead generation.) Instead, focus on being a great attorney and taking care of your clients.

Further, if you can bill $350/hour as an attorney, don’t waste your hours trying to figure out how Google works.

The Legal Trend reports say that the average law practice only does 1.6 hours of billable work per day. That’s tragic.

Capturing Legal Leads

We sometimes run radio advertisements that cost $25,000/month. Are you willing to spend that sort of money on marketing? Most likely not.

Also, our business model works because it allows attorneys to focus on what they are good at, practicing law.

There have been 21,000 people on our website in the last month. Our strong website is what made us focus on marketing for attorneys instead of practicing law.

We hope you found this guide on online leads for attorneys helpful.