Are you looking into profile removal requests?

We appreciate the outpouring of positive feedback from the legal community. Many law firms love the profiles. The public also seems to be excited about there being a better way to leave reviews for lawyers.

If you do not have the time to read this full article, please note that you can now claim and edit your own profile. Go to our main page and click “Grow your practice.” You can then claim your profile for free, and make any changes that you want.

All information on your profile already exists on the internet. Just like with Google, Chat GPT, Rocket Reach, and Bing, information is indexed and compared from many different websites.

Understanding the Basics of Profile Removal Requests

If you want to get your information off the internet, please first contact your Law Society.

Our algorithm tries to find each lawyer’s email address so that when someone fills out the contact form on the lawyer’s profile, the email goes directly to the lawyer. When you claim your profile, please make sure your email address is correct. We do not send emails to your email address.

It only takes around five minutes to claim your profile. Our team is unable to take down profiles, as the algorithm would just re-index the information from the internet and put it back up.

Why we created an online legal marketplace

Law firms can use the profiles to generate new clients and build trust with the community.

Building a profile for every lawyer in Canada has been hard, and the positive feedback keeps us going.

We also love when lawyers want to improve their profiles. Our company is available to help make this happen.

We are in the early days of our plan to build a profile for each lawyer in Canada. Soon, lawyers will be able to edit their profiles on their own, without contacting us. They can take ownership of their own profiles.

Detailed Guide to Submitting a Profile Removal Request

At this time, please contact us if you wish to make changes to your profile. Put in the subject line “PLEASE UPDATE PROFILE.” Please make sure to only contact us via the contact form on your profile.

Do not reach out any other way, or your email will be ignored. We cannot take requests over Instagram, Facebook, Linkedin… etc.

Our team can update photos, addresses, areas of law… etc. We will not remove profiles.

While the Law Society is not our regulator, we sent our business model to them, and they had no issues.

Please note that any lawyer or law firm that goes against the public’s right to see lawyer reviews and data would be shooting themselves in the foot with a public relations nightmare.

Removing Profiles

There are 130,000 lawyers in Canada, so we have our work cut out for us. Please be patient as we build the profiles.

Just like the open court principle, we are pushing for transparency in the legal industry. This is the same principle that some people hate with CanLII.

After their trial, their personal matters go online for all to see. You might not agree with it, but it’s the way things are in democratic systems.

Of course, the person who wins at trial doesn’t mind. The person that loses wants their information off the internet.

The general long-term goal is to enable the public to make better choices about the lawyers and law firms they hire.

Verified lawyer profiles

This will be done by promoting verified lawyer profiles, verified reviews, and a central place to see all public information about the lawyer.

Any information about the Law Society discipline will also show on the profiles.

There is also the problem of clients leaving fake unverified reviews on, Google, Lawyer Ratingz and Avvo. We are working on a way to make sure that all client reviews are verified as accurate. Law firms will love it.

You do not have to be concerned with a data breach or hacking. All information was taken from the internet. We did not purchase or collect any information about you from non-internet sources.

If the information is on your profile, it was already on the internet.

The use of any information we collect is simply to create profiles. We do not sell information.

Case Law Regarding Profile Removal Requests

We recommend looking into the case law regarding information takedown requests made to Google, Lawyer Ratingz, lawyer.com, or Avvo. The claims are always dismissed. And that case law came out 10-15 years ago.

Once information is made public on the internet, it can be used by others.

You should also contact your local Law Society or your law firm website manager to update your information. You should also look into directories where your information is listed.

Profile Removal Requests Valid Reasons

The purpose of the profiles is to be accurate. It’s important that the profiles are up to date. We will not remove profiles unless they violate one of the reasons below. Again, soon you will be able to edit your own profiles.

We may take down reviews that violate our policies.

The lawyer’s profile should be an actual lawyer. If you have a profile, and you are not a lawyer, please let us know.

We may create profiles for paralegals and law students in the future. It will be clear that they are not attorneys.

There are many companies in the United States that have created profiles for attorneys. A few of those companies also operate in Canada. We won’t name them as they are our competitors, but there are many.

Below Is Forbidden Content

Any information about children or sexual acts
Information that promotes illegal activities: drugs, rape, murder… etc.
Pictures or content that promotes violence
Information that promotes terrorist or criminal organizations
Content that sexually exploits children
Where there is a registered trademark that China recognizes (we are a Chinese company)
Promotes violence

We are here to help update information on your profile if you are unable to claim your profile. Thanks for reading about our profile removal requests process. We are open to suggestions.

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Profile Removal Requests