Are you looking into SEO for divorce lawyers? You’ve undoubtedly heard about the popular marketing tactic, but what is search engine optimization?

Search engine optimization is the process of optimizing your website and its content for search engines like Google, allowing you to rank higher for specific searches.

This is a great way to drive organic traffic to your website, which accounts for 53% of all trackable website traffic!

Running a family law firm is tough, so we are here to help. If you are looking for more child custody and child support cases, this is for you.

If you want to bring more high-quality traffic to your website, then this is a great strategy for long-term, sustainable growth.

Here’s a helpful guide to understanding SEO, some basic principles of SEO for divorce lawyers, and how you can get started today!

Local SEO For Divorce Law

Law firms rely on local traffic to stay in business, so it’s important that they use local SEO principles in their strategy.

Local SEO is different from broader strategies with the keywords it uses and the off-page ranking factors. Here’s a quick local SEO guide.

To start with an example, an eCommerce store may use more generalized keywords for the products they sell. On the other hand, a divorce attorney would use keywords that end with “near me” or “in Vancouver.”

This is very important for SEO, as it helps Google match you with the right users based on their searches and location.

Location is an important factor for Google’s algorithm to understand search intent. When somebody searches for a term like “separation lawyer” or “divorce lawyer,” Google will understand that they want to be matched with something near them, even if they don’t add “near me” or “in my town.” If you’re clear about your location, this will go a long way.

Also, for off-page factors, it’s very important to keep your business address and contact information consistent across various online platforms (social media, Google Business Profile, Maps, etc.)

From there, get on local directories, and industry-specific business listings, and reach out for links from local affiliates. This will help you build authority and confirm to Google that you are who you say you are.

Technical SEO for divorce lawyers

Technical SEO includes your server setup, site architecture, XML sitemap, and more. These play an important role in how Google crawls and interprets your website, the experience it delivers to users, and much more.

With the right backend development and web design, you shouldn’t have too much of a problem, especially if you’re only competing at the local level. However, if your competition is stiff, optimizing your website thoroughly could make a world of difference.

The foundation of search engine optimization (SEO) for legal services is straightforward: Make your law practice more visible online by employing tried-and-true methods for ranking higher in search engine results.

These strategies encompass everything from generating authoritative content to making sure your website’s architecture and code are correctly optimized to increase organic search results and organic traffic. If you struggle with understanding these SEO efforts, it’s best to hire a technical SEO consultant to support you!

Family lawyers who do not understand how to manage their online presence will have a hard time competing. Family law marketing is tough because it’s a competitive industry. Working with an SEO company is great if you can afford it.

SEO for Divorce Lawyers

There are several things for marketing strategy you could do to improve your chances of ranking on the first page of search results. If you understand the basic concepts search engines employ to determine which websites are the most valuable to internet searchers, it’s easy to break through the noise and catch prospects’ attention.

The basic things legal SEO experts and digital marketing firms can help you with legal marketing are:

Keyword research to help with SEO for divorce lawyers, social media marketing, email marketing for conversions, creating online directories, adding your firm to Google My Business with correct phone numbers and details, link building, or local SEO.

For legal firms, there are three types of law firm SEO ranking variables:

Content

The phrases and other forms of information on the web pages of your legal firm’s website, like photographs. High-quality website content with the right headings and meta descriptions will enhance the user experience and assist you to improve search engine rankings, particularly if your high-quality content is likely to pique the attention of new clients.

When writing content, make sure you have a wide variety of practice area pages. You might talk about how real estate intersects with family law. This will help create on-page SEO for a specific topic. If you don’t have time to do it, you can hire a marketing agency. It might make sense for you to spend your time on your family law practice instead.

Off-page citations and backlinks

In comparison to certain other legal offices, your law firm has the internet impression, reliability, and validity for the right search queries.

The quantity of off-site domains and pages providing visitors to your website has an impact on this. You can also include a PPC strategy customized as per your law practice area in your SEO campaign for an additional clickthrough rate.

Technical SEO

When it comes to technical SEO, the experience of potential clients is a big element in how the website ranks on Google. That means thinking about page speed, title tags, search terms, and layout are long-term objectives you should strive towards for good rankings.

What Is Technical SEO For Law Firm’s Website?

Technical SEO for attorneys refers to the steps you take to improve your website and server so that search engine crawlers may scan and index it, enhancing your online rankings naturally.

Monitoring the most current algorithm updates and how they affect your Law Firm’s placement in organic search engine results is part of the technical side of Local SEO Services.

We’ll go through the most significant changes you ought to implement to your law firm’s website in order for it to rank well in the highly challenging organic search market with the right lawyer SEO strategies.

Since Google does not provide limitless time or resources to crawl each website on the local search on the internet all of the time, not every page will get scanned.

SEO for Divorce Lawyers

Crawl budget is just what site SEOs describe it as, and optimizing it may be crucial to the success of your company website. The technique of assisting Googlebot and other search engines in crawling and indexing more of your valuable material is known as crawl budget optimization.

A Technical SEO Consultant can accomplish this in one of three ways:

Preventing Google and other search engines from indexing content you don’t want to be found on
Assisting them in finding your relevant information more quickly
Increasing the visibility and relevance of your key pages

Important Steps Of Technical SEO For Lawyers

Search engines provide websites with particular technical qualities and better rights in Google search results — for example, a secure connection, a responsive design, or a quick loading time — and technical SEO is the effort you need to make sure yours does.

A checklist of critical tasks to ensure your law firm’s marketing and technical SEO tactics is up to standard may be found below.

Use SSL

SSL is a security protocol used to establish an encrypted connection between a web server and the browser. A site that uses SSL is immediately identifiable since the URL begins with ‘https://’ instead of ‘http://.’

Google said in 2014 that it intended to see “HTTPS worldwide,” but that secure HTTPS websites will be given precedence in search results above non-secure ones.

Make certain that your website is mobile-friendly

A ‘responsive’ website design adapts seamlessly to every device, making it easy to explore and read.

Google makes it obvious that possessing a responsive website is a highly important ranking indication for Google’s algorithms. Thanks to Google’s new mobile-first strategy to index information, a flexible website is now more vital than ever.

Improve the speed of your website

Page speed is considered a significant ranking indication by search engines, favouring sites that load rapidly.

You may speed up your site in various ways:

Fast hosting is recommended.
Use a rapid DNS (domain name system) provider.
Limit the use of scripts and plugins to reduce the amount of ‘HTTP requests.’
Use only one CSS style sheet or inline CSS instead of several.
As minimal as feasible, make your image files
Web pages should be compressed.
Minify the code on your website.

Address concerns with duplicating material

Prospective clients may be confused by duplicate material, and it can even be utilized to influence search rankings or get more visitors.

As a consequence, search engines dislike it, and Google and Bing encourage webmasters to correct any repetitive content concerns they discover.

Make a sitemap in XML

An XML sitemap lets search engines explore your website and comprehend it. Consider it a type of “search roadmap,” showing search engines in which each page is located.

It also includes essential information about every page and home page on the website, such as if it’s been changed, what value it has on the site, and how often it is modified.

Think about activating AMP

AMP is a Google-backed initiative that uses a special code called AMP HTML to expedite the transmission of data on mobile devices.

On mobile devices, AMP editions of web pages load exceptionally rapidly.

They accomplish this by reducing your information and code to its minimum essentials, keeping text, photos, and video but removing scripts, comments, and forms.

Furthermore, Google occasionally features AMP pages in major carousels in SERPS, providing a significant search boost.

Make your website use structured data markup.

Structured data markup is a code you can use to help search engines understand the content on your website. This information can help search engines index your site more effectively and provide more relevant results.

Structured data can also be used to add ‘rich snippets’ to search engine results pages, such as five-star positive reviews to testimonials, pricing to objects, or target audience data.

Create accounts for Google Search Console

Google Search Console and Bing Webmaster Tools are free Google and Microsoft features that allow users to register the website for listing to their particular search engines.

Additional things you can do with features include assessing your site’s mobile accessibility and keeping track of the overall performance of your website from a search engine standpoint.

Monitoring backlinks to the site, renouncing bogus connections, and much more are all possible using search Google Analytics.

What’s More In Search Engine Optimization?

Still, there are much more strategies you can add to your online marketing technical SEO strategies for lawyers and law firms. If you are all set to improve your search engine ranking factor, it is time to know everything about the Technical SEO Consultant of a top Attorney SEO agency now!

Divorce lawyer SEO is tough, so leave it to the experts.

Content Strategy

If you remember one thing from this section, let it be this: build content for users, not search engines.

Google knows every trick in the book, and they will eventually catch on if you’re simply trying to rank highly with low-quality content. Try your best to create engaging and informative content that users will enjoy. If you review your content and find anything that doesn’t serve a purpose, remove it.

There are plenty of different content strategies to choose from, but a blog is the easiest to start. You’re already an expert in your field, so you can even write one yourself. Just create content that serves a purpose and that users are likely to search for.

Without a content marketing strategy, how will users find you? They’re likely searching for questions, not for specific firms. By answering their questions with high-quality, engaging, and informative content, you can then prompt them to use your services as a solution to the problems you address.

You can easily find topics and keywords to use with various keyword research tools, competitor analysis, and even simply brainstorming! Just try to be as consistent and informative as possible.

Build Online Reputation In The Divorce Space

List your website on important websites like Yelp and Google Business Profile and ask for client feedback. Doing this on your website is even better, as you’ll have total control over the user-generated content (UGC).

Over time, this will help you build an online reputation that search engines and users will recognize. The best part is that you don’t have to do anything to receive UGC. This is also an important aspect of your overall law firm marketing strategy.

Use Branded SEO for Divorce Law

By using the right schema markups, you can tell search engines a lot of valuable information that they may not be interpreting from your content as well as generate compelling rich snippets in search results.

You probably already know how to add alt attributions and link titles using WordPress or another CMS. This is the same type of logic. The schema only appears in the HTML code on your website, and you can offer plenty of information about your organization, people, or a specific article.

You can use a schema generator for this. Feel free to read more about Google’s Schema policies and guidelines.

Understand Google’s E-A-T Analogy

Google has an internal document “Google’s Quality Raters Guidelines.” It outlines what they want to see from websites in order to return search results that people can trust. In the guidelines, there is a specific reference to Expertise, Authoritativeness, and Trustworthiness (E-A-T).

As a law firm, I would recommend demonstrating the firm’s experience and individual lawyer education and experience. If you’ve received any formal recognition such as awards, then definitely communicate those through your website. Demonstrate trust by citing any legislation where appropriate.

SEO for Divorce Lawyers

Now that you know some tips on how to improve SEO for divorce lawyers, get started today and start climbing the ranks. The sooner you do, the sooner you’ll see results in your SEO strategy. Once you get ahead, it’s a lot easier to stay on top, potentially generating traffic for years to come!

Getting family law clients is tough. When someone is looking for a custody lawyer, they don’t want to spend their time trying to find you. They will go with whoever is easiest to find.

The divorce law firm that has the best online presence will get the most clients.

If you need help, continue reading our blog for more information, and feel free to contact us with any questions!

Author: Quentin is the founder of the Australian-based SEO agency Searcht. With 12+ years of SEO experience, much of that time working with law firms, he is also a regular contributor to GoDaddy.

Find a Local Lawyer

Contact us

SEO for Divorce Lawyers: A Beginner’s Guide