Are you in need of SEO tips for criminal lawyers? In the current digital world, almost every business is moving towards online platforms to promote their services. For a criminal lawyer, having an online presence is not only essential but critical.

However, just setting up a website and hoping that potential clients will find you isn’t going to work. The legal space is so competitive, and you need to make sure that your website is fully optimized for search engines if you want to attract clients.

The primary purpose of SEO is to help your website rank higher in SERPs for specific terms related to your practice, which will ultimately lead to more organic traffic and clients.

Running a criminal defence firm will require an amazing law firm website to stand out. You will need to become an expert in digital marketing and law firm SEO. Or of course, you can just hire a digital marketing company to help you.

Start with Keyword Research

Part of your research should include a plan for what social media you will be using. You will also want to think about content marketing, link building, local search, and how to get the best conversions.

The goal of any SEO effort is to end up on the first page of Bing or Google (or both.) If you can’t do it yourself, hire a business that offers SEO services.

Here are eight tips that can help criminal lawyers improve their online visibility and attract more clients:

The first step in any good SEO strategy is keyword research. You need to understand what potential clients are searching for online and optimize your website around those terms.

For example, a potential client might search for a “criminal lawyer in Los Angeles” or “best DUI lawyer in California.” If you’re not optimizing your website for these terms, you’re missing out on valuable traffic.

Tips for Criminal Lawyers for Local SEO

Using Google’s Keyword Planner is a great starting point for your research. Simply enter a few relevant terms, and it will give you data on how often those terms are searched for as well as similar keywords that you might want to target.

While working on keyword research, you will also want to think about title tags, citations, meta descriptions, and how these will impact your firm on Google Search and Bing.

Ensure Your Website is Mobile Friendly

With most people now using smartphones and tablets to access the internet, it’s critical that your website is optimized for mobile.

If your website isn’t mobile-friendly, you will lose potential clients. Not only will they have a difficult time navigating your site, but Google will also penalize your rankings.

Mobile-friendliness is now a ranking factor for search engines, so make sure your website is responsive and looks great on all devices.

Use Local SEO For Criminal Law Firm Marketing

If you’re a criminal lawyer targeting a specific city or region, you need to make sure you’re using local SEO.

Local SEO is all about optimizing your website for clients in your geographic area. This includes claiming your business listing on directories like Google My Business and Yelp, as well as making sure your NAP (name, address, phone number) is consistent across all your online listings.

You can also use local keywords on your website and in your content to signal to search engines that you’re targeting a specific area.

For example, if you’re a criminal lawyer in Los Angeles, you would want to use the keyword “Los Angeles criminal lawyer” throughout your site.

Create Engaging Content

One of the best ways to attract clients and improve your SEO is by creating engaging content. This can be in the form of blog posts, infographics, videos, or even podcasts.

The key is to create content relevant to your practice, and that will resonate with your target audience. For example, if you’re a DUI lawyer, you might want to write a blog post on the consequences of a DUI conviction in your state.

This will help you attract clients and build authority to improve your chances of ranking higher on search engine results pages.

Build Backlinks To Get Noticed By Search Engines

Backlinks are links from other websites to your website. They’re a key ranking factor for SEO and can help improve your visibility in search engine results pages.

The best way to get backlinks is by creating high-quality content that other websites will want to link to. You can also reach out to other websites and request that they link to your content.

Make sure you’re only building backlinks from high-quality websites, though, as low-quality links can hurt your SEO.

The number of backlinks that criminal lawyers need depends on which city they are in. Just like personal injury lawyers, criminal law is very competitive. They need to do an amazing job on online marketing.

Optimize Your Website for Voice Search

With the rise of digital assistants like Siri and Alexa, more and more people are using voice search to find information online.

As a result, optimizing your website for voice search is essential. This means using natural language and long-tail keywords that people are likely to use when speaking to a digital assistant.

For example, if someone is looking for a criminal lawyer, they might say, “Alexa, find me a criminal lawyer in Los Angeles.”

By optimizing your website for voice search, you can make sure you’re visible in these search results and attract potential clients.

Leverage Lawyer Aggregator Sites (Justia, Avvo, Clearway, Super Lawyers)

If you aren’t fighting for the top spot in Google, you are missing out on a lot of potential clients.

Justia, Avvo, Clearway Law (this website), and Super Lawyers are all lawyer aggregator sites that allow people to find and compare lawyers in their area.

These sites are popular among potential clients, so it’s essential to claim your listing and ensure your information is accurate. You can also add additional information about your practice, such as your focus areas and reviews from past clients.

SEO Tips for Criminal Lawyers

By claiming your listing on these sites, you can make it easier for potential clients to find you and learn more about your practice.

If you want to look for a lawyer on Clearway, you can go to our homepage. Many lawyers use our website for law firm marketing. Think about how to offer legal pricing options on your profile.

Make lawyer directory websites part of your marketing strategy, as they will help you with search engine rankings. For example, if someone looks for a “Joe Smith lawyer,” chances are one of the lawyer’s aggregator sites will show up at the top of the search terms. You need to make sure your profile looks amazing on these sites.

If you sign up for a premium account, you should be able to get access to metrics for your profile.

Get those reviews to get more potential clients

More often than not, prospective clients look to real reviews when choosing a lawyer. In fact, 78% of people say they trust online reviews as much as personal recommendations.

Ensure you’re actively collecting reviews from your clients and responding to both positive and negative reviews. You can also showcase your reviews on your website to help attract new clients.

Don’t be afraid to ask your clients for a review after they’ve used your services. You can even include a link to your Google My Business, Clearway profile, or Yelp listing in your email signature.

Getting reviews from past clients is a key part of lawyer SEO. Ask for specific reviews, not general ones like “Laura Smith was such a good lawyer.” You want a review that talks about your practice area, and how you helped specifically.

Legal marketing for criminal defence lawyers

The legal industry is very competitive, and criminal law is one of the hardest areas to market for legal services. You are dealing with many criminals after all…

You should think about things like using schema on your website, ensuring your website offers a great user experience and claiming every business profile that you can.

If you do a good job at things like internal links and create a good landing page for each area of law that you do, you should get a good SEO ranking.

Below are some other things you should think about when it comes to SEO for criminal lawyers:

Should you also do PPC in addition to going after an internet search?
Should you sign up for Ahrefs and Google Analytics? (The answer is yes.)
How much money do you need to spend on SEO for your web pages?
Learn about how search algorithms work
Learn how to make an account on Google Maps
Will you hire an SEO agency to help?
Do you have enough “call-to-action” as part of your website design?

SEO Tips for Criminal Lawyers

So, there you have it! Eight tried and true SEO tips for criminal lawyers. The most important thing to remember is to start with keyword research and make sure your website is mobile-friendly.

Make sure you pick the right target keywords, sign up for SEMrush and Ahrefs, and don’t get too many plugins on your site (or it will cause speed issues.)

After that, it’s all about creating engaging content, building backlinks, and optimizing your website for voice search. And lastly, don’t forget about those lawyer aggregator sites!

You can improve your law firm’s online presence and drive more leads through your website by following these simple steps. If you do all these things, your SEO efforts should pay off, and you will dominate organic search.

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SEO Tips for Criminal Lawyers