Are you looking for SEO tips for real estate lawyers? Real estate is a very special industry that requires a delicate approach both offline and online. According to the report, 97% of homebuyers used the internet in their home search.
And guess what? They also look for real estate lawyers online.
That’s exactly why you need to make sure your website is optimized for SEO.
It’s not a one-time thing but rather a long-term process, but it’s important to start your optimization efforts as soon as possible. Here are our top 8 SEO tips for real estate lawyers that will definitely help you get more clients and grow your business.
Digital marketing and lawyer directories
Digital marketing can be very expensive if you want to focus on search engine optimization and getting number one on the Bing homepage. But there are cheap ways to get real estate clients, which include signing up with directories for a lawyer profile on Clearway Law and Avvo.
Some things you should speak to a marketing company about include:
- How to make use of online local business tools
- How to rank #1 for each of your legal services
- Putting together a strong marketing strategy
- Creating a web page for each area (real estate buyers, sellers, mortgage law… etc)
- Getting set up on Google Maps (GMB)
- Research on what is already doing well on organic search results
- A plan to turn prospective clients into PAYING clients
- Use tools like Google Search Console
- Think about your collective online presence, and what your brand it
- Getting positive reviews on Google, Yellow Pages, Yelp, and Clearway Law that focus on real estate law
- Understand what schema is and learn how it impacts ranking factors
- Understand what SERPS are
Below are some other things you think to think about:
Get started with local SEO
If you want to attract clients who are looking for real estate lawyers in your area, you need to make sure you’re visible in local search results. And the first step to do that is to claim your Google My Business listing.
Make sure your NAP (name, address, and phone number) is consistent across all your online listings, as well as your website. This will help Google understand your location and rank you higher in local search results.
Optimize your website for mobile devices
A growing number of people are using mobile phones and tablets to search for information online. In fact, over 60% of consumers say they are more likely to purchase from mobile-friendly sites these days. Therefore, it’s essential to have a mobile-friendly website that loads quickly and is easy to navigate.
If you’re not sure whether your website is mobile-friendly or not, you can use Google’s Mobile-Friendly Test tool. Just enter your URL and see if your site passes the test. It’s a very quick scanner that will show you what is right and what is wrong, so you can take the necessary steps to improve your website’s mobile experience.
Content marketing plans don’t work if people can’t view your content. Don’t waste your SEO efforts.
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Use long-tail keywords
Long-tail keywords are longer and more specific phrases that potential clients are more likely to use when they’re searching for a lawyer online. They usually consist of 4 or more words, and they’re much easier to rank for because they’re not as competitive.
For example, instead of just “real estate lawyer,” someone might search for “real estate lawyer in Los Angeles.” To find the right long-tail keywords for your website, you can use Google’s Keyword Planner tool. Just enter a few seed keywords related to your business and see what comes up.
Publish high-quality content on a regular basis
One of the most important SEO tips for real estate lawyers is to publish high-quality content on a regular basis. This will not only help you attract more website visitors but also improve your ranking in search results.
When creating content, make sure it’s well-researched and relevant to your target audience. Try to mix things up and create different types of content, such as blog posts, infographics, images, and videos. It will help you keep your website fresh and engaging.
Make sure you only put out relevant content that isn’t only written for SEO rankings.
Promote your content through social media
Social media is a great way to promote your content and reach a wider audience. When you publish something new on your website, make sure to share it on your social media channels and include a link back to your site.
Besides that, try to engage with your audience on social media. Respond to comments and questions in a timely manner and show that you’re available to help. This will help you build relationships with potential clients and establish your law firm as an authority in the industry.
Think about which specific keywords you will need to use. If you don’t know, speak to an SEO services company.
Build links to your website
Links represent one of the key factors in website optimization. They show Google that your site is relevant and trustworthy, which will help you rank higher in search results. There are a few ways to get links to your website, but you can start by writing guest posts for other websites in your niche.
Another great way to get links is to create helpful resources, such as infographics and eBooks, and share them with other websites. If they find your resources useful, they’ll be more likely to link back to your site.
Having a good web design will make it more likely that people will link to your site. More backlinks mean better website rank.
Monitor your SEO progress
Once you start implementing SEO strategies for your law firm, it’s important to keep track of your progress. This enables you to see what’s working and what’s not, so you can adjust your strategy accordingly. For example, you can use Google Analytics to track your website traffic.
A tool like this one will show you how many people are visiting your site, where they’re coming from, and what they’re doing on your site. You will also learn how often your site appears in Google search results and which keywords are driving traffic to your site.
Hire an experienced SEO agency
If you don’t have the time or knowledge to implement optimization strategies for your law firm, you can always hire an experienced SEO agency. They will have the resources and expertise to help you improve your ranking in search results and attract more website visitors.
When choosing an SEO agency, make sure to do your research and read reviews. You should also ask for case studies and examples of their work. This will help you make sure you’re hiring a reputable and experienced company.
Property law search engine optimization
Below are some things that you should focus on:
- Having an impressive law firm website that focuses on property law
- Doing keyword research for real estate law BEFORE writing content
- Getting as many high-quality backlinks as possible (link building)
- Putting money into law firm SEO for each practice area
- Not forgetting to do meta descriptions for each page
- Knowing that search algorithms focus on the user experience on your site
- Use testimonials from past clients
- Use title tags on your website
- Make sure your website has a high page speed
SEO tips for real estate lawyers’ conclusion
An SEO company can help you do better in organic traffic. Speak to them about getting help setting up your business profile on Clearway, and make sure you have a great website design. SEO experts can make a big difference to your business.
The real estate market is extremely competitive, so it’s not easy to stand out among all those lawyers who are targeting the same clients. That’s why you need SEO to stand out from the crowd. By following these tips, you can improve your ranking in search results and attract more website visitors. Good luck!
Author: Eun Rockwell is an SEO specialist and a professional writer at the dissertation assistance agency. She can assist you with putting together a strong SEO campaign.