Are you looking into marketing for immigration lawyers?

If we go three decades back marketing was a tough task, only a few had that much investment to put in marketing through radio, billboards, television or magazines.

If someone wanted a lawyer he used to come across some ad in the newspaper or on television randomly and got reminded of it when needed.

But now after internet access has become so common, marketing strategies got very targeted, that somehow your immigration law firm reaches the clients when they will need that service. 

One of the first things an immigration law firm should do is claim their profiles on our website. Go to our homepage and search for your lawyer’s name in the search bar. Then go to the profile and click “Claim my profile.”

How to promote yourself

As an immigration lawyer, one must not be just adaptable to changes in immigration law but also in marketing strategies.

It doesn’t matter what kind of lawyer you are – you need to know how to market yourself. By having a strong marketing strategy, you can keep finding new clients regularly and establishing yourself in your niche.

That being said, there are some differences in marketing depending on what kind of legal services you provide. If you are an immigration lawyer or attorney and you want to know how to promote yourself, keep on reading to learn more about marketing.

Understand the 3Ms

Before you decide what kind of marketing strategies or tactics you want to use, you should first understand the 3Ms that are at the foundation of any kind of marketing:

Market – This is your target audience. Who are your clients?

Message – These are the services you are providing. What kind of services do you provide?

Media – These are the online and offline channels and platforms you use for marketing. Where do you market and promote yourself?

Marketing for immigration lawyers

To create truly successful marketing campaigns, you will need to first plan your overall marketing strategy using the 3Ms. Here’s what you need to think about:

Market: The age, gender, occupation, income level, nationality, etc. of your potential clients. Because you are an immigration lawyer, you may also want to consider the languages that your target audience speaks.

Message: The types of legal services you provide. If you have a team working with you, consider which services all of you can provide.

Media: The platforms and channels you will be using for marketing. These will likely include your website, your social media profiles, PPC ads, email marketing, and any other offline and online media you want to use.

Essential Marketing Strategies for Immigration Lawyers

Undoubtedly, one of the most important things you should do before you start launching any marketing campaigns is to create your website. Your website should be used to:

Introduce Yourself and Your Team: Who you are (and who your team is) and what you do. Explain your education, expertise, and experience.

Explain the Legal Services You Provide: Which services you provide and why you are the right person to ask about them.

Showcase Your Past Achievements and Successes: Testimonials from your past clients that can support your claims of being a good immigration lawyer.

Provide Potential Clients with Ways to Contact You: How potential clients can contact you, including your phone number, email address, social media profiles, contact form, live chat, office address, and any other relevant information.

Get Professional Help

While you are planning your marketing strategy as an immigration lawyer, you might want to get some professional help or an expert consultation to make sure that you are doing everything correctly.

Search engine optimization and content marketing are both crucial for your marketing strategy. Essentially, both of them will help you bring more organic traffic to your website. Moreover, content marketing can also help you build long-term relationships with past clients. Think about things such as…

Essential SEO: URLs, image alt tags, titles, meta descriptions, keywords, link profiles, etc. are all essential for your SEO. Don’t forget to also optimize your website for mobile.

On-Site Content Marketing: Fill your website with the aforementioned information. Then, create a blog on it where you can regularly publish content on the topics that your audience is interested in.

Other Types of Content Marketing: These include social media marketing, email marketing, guest blogging, podcasting, live streaming, etc.

Launch PPC Ad Campaigns

In addition to SEO and content marketing, you can also launch PPC ad campaigns to bring non-organic traffic to your website. It can be particularly helpful to center these campaigns around specific topics (e.g. everything about prison sentences), but you can also launch general PPC ad campaigns to promote yourself and your firm.

Marketing for immigration lawyers

As mentioned earlier, social media marketing is one of the types of content marketing you can use. But it’s important to realize that social media marketing is also crucial for you in terms of branding.

By promoting yourself on social media (mostly through your profiles, but you can also launch native ad campaigns), you can build a specific brand image and connect with your target audience on a personal level.

Because marketing requires so much time and energy, you might not be able to manage everything you have planned. That’s why it’s a good idea to outsource some of your tasks such as content creation. You can check popular writing services to find freelance writers and editors who can write your blog and social media posts.

Translate and Localize

As explained above, because you are an immigration lawyer, you may want to consider the languages that your potential clients speak, especially if you expect some of them to speak English poorly. This is why it’s worth considering translation and localization for your marketing.

By using translation and localization, it can be easier for you to reach potential clients who are non-native speakers. You can translate your website, social media profiles, content, ads, and even emails. Much like content creation, translation and localization can also be outsourced.

Get Feedback from Your Audience

Last but not least, don’t forget to get feedback from your audience about your marketing. Ask your audience, “Are you satisfied with my marketing and promotion? Do you want me to create more content?”

You could easily get ideas from your audience. For example, your blog readers or social media followers could tell you that they want to know more about lying in court.

If they say they are interested in this topic, it will give you some ideas for the next piece of content you create or the next ad campaign you launch.

In this article, we have shortlisted some most important paths you as a lawyer should adopt for your firm to reach targeted goals.

Marketing for immigration lawyers

Your website represents your firm, it is the first thing a searcher visits if he or she plans to get legal help. A survey showed that 52% of mobile users would be very less likely to opt for a company or a legal firm which does not have a user-friendly site. 

Google has made mobile-first ranking their primary ranking and indexing tool, which means Google will first check your mobile site experience and will then rank your law firm site accordingly.

As an immigration attorney, you must invest in making your law firm’s website experience the best on every gadget.

You can put time into learning different tools like Google Pagespeed insights.

Branding

Building a brand means building trust between your firm and audience, it can be done through a brand statement like you tell your audience what as an immigration lawyer you believe in, how your clients can trust you and connect with you, and how your services are better than your competitor’s.

It’s better to have a good attractive theme for your brand which will be portrayed on your website, it helps in making an emotional connection with the audience. 

Build a network

A lawyer must build connections for referrals as it can bring much business to the firm. Immigration lawyers need to have a strong network locally and as well as abroad. 

If you are a deportation immigration lawyer and you are in contact with a corporate lawyer who deals with international business affairs, you can get a lead from him about anyone from the corporate sector facing the deportation issue.

Website optimization

75% of searchers do not go past the first search page, so that’s where your marketing strategy should bring your law firm.

SEO ( search engine optimization) is the most important marketing strategy these days. This helps your website to come in SERPs ( search engine result pages) by optimizing your website content by using keywords, key titles, link building and many other things.

The more variety of content your site has that is relevant to immigration, the probability of your firm appearing in top searches increases.

You can write about new travel and immigration protocols after COVID-19 or keep your site updated with new changes in immigration law for different states.

Adding new and updated content to your website will help it with optimization.

Marketing for immigration lawyers- Voice search optimization

Voice search optimization is going to change marketing, it will create many more opportunities for your law firm, it means that if a searcher uses his or her voice to make a search or ask a question to their digital assistants like Cortana, Siri, or Alexa your site results get featured.

Law firms will take voice search into account and it is more beneficial for law firms, as people tend to keep many queries related to legal matters.

Content marketing

Content is the king of driving conversions, you optimize or apply different marketing tools to your content.

Being an immigration lawyer you must focus on your content which explains what your firm is about and how it is better and different. Your site should have each page with a particular service so it gives space for more detailed content. 

You should not talk about topics regarding a truck accident lawyer, on your immigration law firm site, as that would be irrelevant.

You can answer different FAQs and generally ask questions on your site and optimize that content. This will give a great chance for your law firm to come in the top search results.

Online Marketing Tips for Immigration Lawyers

As an immigrant lawyer, you can attract customers from different corners of the world, speaking a variety of languages. They might not understand English, so it is great to analyze which other language most of your customers speak like French or Spanish and then provide the content on your site in that language too. You can also hire a native speaker who can translate you in a more real way.

Name yourself in legal directories

Legal directories should be part of your advertising strategy for getting immigration law leads.

It’s a place where all legal firms are listed or named, it is great to get an attorney’s or law firm’s name in the list of leading directories, as being on top of most results, gives you a chance to attract some clients on your site too.

If your law firm is cited on famous sites it helps with Google optimization of your law firm page.

See our guide on law directories.

Social media marketing

70% of USA adults use Facebook, these stats tell that there is a lot of traffic on social media handles, and as an immigrant lawyer, you can attract customers from a variety of areas, geographically. So, you must have your representation on social media accounts.

• you can make content there.
• interact with the general public.
•  clear their concerns about different immigration problems.
• build a good relationship with them and drive them to your law firm site.

Of course, you will need to do research into what kinds of social media your target market is using. If you are targetting people who want to move to the United States from China, you will want to be on Baidu and WeChat, instead of focusing on Google and Facebook.

It can get tough to use so many social media apps while keeping up the work pressure as a lawyer so it is best to use social media management software as it helps to post on various social media accounts from just one interface.

Mastering Digital Marketing: A Comprehensive Guide

You see around you and everyone is either on their phones or in front of laptop screens consuming content online, that’s the opportunity for the law firm to introduce their content too, and make it stand out by using different marketing tools.

Legal services in one of the most competitive niches online, to have your immigration service on top you must adopt different marketing strategies.

Strategies for immigration conclusion

All in all, it’s not that difficult to create a successful marketing strategy and launch productive campaigns. Use the tips in this article and you will improve your marketing as an immigration lawyer.

While marketing your firm you can come across a lot of hurdles, but with these marketing strategies, you will not only attract a lot of prospects but also successfully change them into your clients.

We hope you found these advertising strategies for immigration law helpful. Let us know if you want us to cover other marketing topics, and we will expand this article and let you know!