Law Practice Growth Strategies: Tips and Tricks

Published by:
Abigail Moses

Reviewed by:
Alistair Vigier
Last Modified: 2023-06-22
Are you looking to grow your law practice? We have built one of the largest lawyer directories in the world. You should make use of all the free and premium services we offer.
As a lawyer, building a profitable and sustainable business can be challenging. With the legal industry becoming increasingly competitive, simply providing high-quality legal services is no longer enough.
Instead, law firms need to have a strategic approach that can help them grow their practice and attract new clients. In this article, we will explore some effective strategies that can help your law firm grow and succeed.

Client-Focused Approach
Providing exceptional service to clients is one of the most effective ways to grow your law practice. When clients feel valued and well taken care of, they are more likely to refer their friends and colleagues to your firm. This can result in a steady stream of new clients and can help you build a strong reputation in your community.
A strong online presence is essential for any business in today’s digital age, and law firms are no exception. Having a professional website that is easy to navigate and provides relevant information about your firm and the services you offer is important.
It is also important to be active on social media and other online platforms such as legal directories and review sites. This way, you can reach a wider audience and establish your firm as an authority in your practice area.
Networking and collaborating with other professionals can help grow your law practice. Attending industry events and conferences, joining professional organizations, and building relationships with other attorneys, accountants, and business professionals can be beneficial.
By doing so, you can gain valuable insights, share knowledge, and even refer clients to one another.
Specialized Services
Focusing on a particular niche or practice area and offering specialized services can help you stand out in a crowded legal marketplace. By becoming known as an expert in that area, you can attract clients who need those specific services, resulting in a steady flow of new clients.
Investing in marketing is an essential part of growing your law practice. Creating a marketing plan that includes a mix of tactics, such as search engine optimization, pay-per-click advertising, content marketing, and email marketing can help you reach potential clients where they are and showcase your firm’s expertise and experience.
Growing a law practice requires a strategic approach and a willingness to invest in your firm’s future. By focusing on providing exceptional service to clients, building a strong online presence, networking and collaborating with other professionals, offering specialized services, and investing in marketing, you can attract new clients, build your reputation, and ultimately, grow your law practice into a thriving business.
Changing the legal industry
After spending five years running a law firm, we moved into the tech industry to fix some major issues in the legal industry. Law is an industry that is hard to change from the inside.
These issues included that:
- 64% of people that call law firms don’t get an answer.
- 70% of people are self-represented in some courts.
- The average lawyer only makes a salary slightly above the national average despite doing seven years of university.
There is also a serious disconnect between lawyers and clients. Lawyers don’t trust their clients to pay them and do not blame them if the case doesn’t go well.
Clients don’t trust lawyers to charge a fair fee.
This disconnect leads 70% of people to self-represent. Half of the people that self-represent could borrow money or come up with the money to hire a lawyer. They just don’t want to bother.
We are helping law firms build their law practice through the Internet. It doesn’t matter if you are a sole practitioner or a large law firm with hundreds or thousands of lawyers.
Read this article and listen to our audio message below. Once you have decided that you are aligned with making the legal industry a better place, please see our pricing.
Improving How Lawyers Work With Clients
The idea around what we have been building is that if we can make something that serves clients and lawyers better, we will fix the legal industry. This will restore public trust in lawyers. It will also restore the lawyer’s trust in clients.
We already have massive traffic on our website. We are one of the largest legal websites.
It’s time for lawyers to claim their profiles and participate in the community. The buyers are waiting for the sellers to show up.
Working towards connecting lawyers with clients is a worthwhile cause that will greatly benefit society. Lawyers are very skilled, but they are not great at customer service or marketing.
We are trying to take the non-law tasks away from the lawyers. Many lawyers would be happy to not worry about marketing anymore.
Grow Your Law Practice
ClearWay Law is following proven models in the USA that have never come to Commonwealth countries. We use an online subscription fee model for lawyers. We charge lawyers monthly to use our online marketplace to build their image/brand and generate new clients.
Our fees are very low for the amount of value that we offer.
The online marketplace is a true example of a modern-day opportunity. An online marketplace brings buyers and sellers together in ways that were never possible before. Instead of connecting with local clients, lawyers can now service an entire province.
We are acting as an intermediary between those that need a lawyer, and lawyers that need work.
How We Bring In Clients
ClearWay Law attracts consumers by offering many pages of legal information, and videos, focusing on SEO and getting published in the media often. We avoid things like pay-per-click, as it’s too expensive. Most law firms cannot afford to spend $100,000 on building their SEO.
Therefore, the lawyers can claim their profiles on our website and generate leads that way. It’s much cheaper and easier than burning through marketing money with SEO firms and pay-per-click.
Even if the law firm can afford to spend $100K, it makes sense to have a third-party validation of your services. Listen to the audio recording at the top of this page to learn more.
Potential clients have a hard time finding the right lawyer. It’s really hard to tell which lawyers are good, and which are bad.
Lawyers have a hard time finding clients that can afford their legal services. Lawyers waste a lot of time asking for referrals and networking. Leave it to non-lawyers to do.
Law firms nor regulators will be the ones to solve the problem. It must be a technology company that creates change.
Our Mission Statement
- Increase access to justice.
- Simplify the process of hiring a lawyer.
- Simplify the process of a lawyer getting hired by a new client.
- Increase transparency in the legal industry.
- Make important legal information available to the public in a way that’s interesting to read.
- Make it easier to find good lawyers online, and avoid bad ones.
- Explain to the public how they can afford legal services.
- Help people identify when they have a situation where they should hire a lawyer.
- Help lawyers access a community of legal peers and legal resources.
- We want to make law fun, like how did it. But we want to use blogs and infographics instead.
- Help our customers make more money and increase their visibility.
- Help the top lawyers stand apart from their peers.
- Create the first lawyer-focused social media that would allow users to share ideas, legal templates, and legal precedents, ask questions, and inform others about legal developments and issues with people within their social network.
Grow Your Law Practice
Are you interested in running a law firm that allows you to work in a way that suits both you and your clients? Want to focus on the law rather than chasing work?
We are keen to hear from lawyers who are looking to grow their practice.
Why People Reach Out To Lawyers On Our Website
ClearWay Law is great at generating leads and connecting clients to the best lawyer. How do we do this?
We treat clients with respect and connect them to a lawyer quickly. We make it as simple as possible for them to connect with a law firm.
If you want to grow your law practice, look at our pricing page. There are options for different budgets.
Even if you don’t have a marketing budget you can still participate in our lawyer community.
What are the fastest-growing areas of law?
The legal industry is constantly evolving, with new laws and regulations emerging and societal changes driving demand for different types of legal services. As a result, the areas of law that experience the most growth can vary depending on the location and time period. However, some areas of law have experienced significant growth in recent years:
With the growing use of technology and the internet, legal experts in the areas of intellectual property, data privacy, and cybersecurity are in high demand. As companies increasingly rely on technology to conduct their business, protecting their intellectual property and complying with data privacy regulations have become critical issues.
The heightened awareness of climate change and environmental protection has made environmental law a rapidly growing area of law. Environmental law addresses matters such as renewable energy, environmental regulations, and sustainability.
As the healthcare industry continues to expand, the need for legal experts in the areas of healthcare law and medical malpractice has increased. Healthcare law encompasses a broad range of legal issues that arise in the delivery of healthcare services, from regulatory compliance to patient rights.
Globalization of economies
The globalization of economies has led to the increased mobility of people and, consequently, rapid growth in immigration law. Legal experts in this field help clients navigate complex immigration laws and procedures, including matters related to visas, citizenship, and deportation.
As the population ages, the need for legal experts in the areas of elder law, estate planning, and probate has grown considerably. Elder law encompasses a range of legal issues that affect older adults, including long-term care planning, Medicaid eligibility, and end-of-life planning.
The entertainment industry has seen tremendous growth in recent years, with the rise of streaming services, social media, and other digital platforms. Legal experts in entertainment law assist clients with matters related to music, film, television, and other forms of media.
Grow Your Law Practice
With the increasing backlog of court cases, alternative dispute resolution methods such as mediation and arbitration have become more popular. This has resulted in significant growth in the area of alternative dispute resolution, as individuals and companies seek to resolve legal disputes outside of traditional court proceedings.
The fastest-growing areas of law reflect the changing needs of society and the economy. As technology continues to advance, the environment changes and the population ages, the demand for legal experts in these areas is likely to persist.
Legal practitioners who specialize in these fields can look forward to continued growth and opportunity in the years ahead.
Author: Alistair Vigier is the CEO of ClearWay Law
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