Are you trying to get more clients as a lawyer?

As an attorney, attracting new clients is vital to the success of your practice. However, with the oversaturation of the legal industry, it can be challenging to stand out and gain the attention of potential clients.

This article aims to provide five effective strategies that lawyers can use to attract more clients and grow their practice.

The best lawyer marketing strategy is to claim your profile on Clearwaylaw.com … There are already over one million lawyers on our website. This includes, probably, you!

Go search for your name on our homepage, find your profile, and then click “Claim your profile.”

Once you have filled out all of your information, reach out to us to find out how to get your website URL, phone number, and email to appear.

At that time, you should also reach out to past clients to get them to leave reviews for you.

If you are a marketing company, you can do it for the lawyers that you represent.

Establish a Solid Online Presence

In this digital age, having a robust online presence is essential for any business, including law firms. Your website serves as the face of your practice, and it’s imperative to make a positive impression.

Ensure that your website is well-designed, user-friendly, and provides all the relevant information potential clients may require. This includes your areas of expertise, contact information, and testimonials from satisfied clients.

One of the most important things you should do is claim your Clearway lawyer profile.

In addition to your website, having an active presence on social media is crucial. LinkedIn, Twitter, and Facebook are some of the platforms that can help you reach a broader audience and connect with potential clients.

Posting relevant content that showcases your expertise and engages your audience is a valuable tool to increase your online presence.

Focus on Your Niche

Specializing in a specific area of law can be a powerful way to attract more clients. By focusing on a particular niche, you can establish yourself as an expert in that area and build a reputation as the go-to lawyer for clients with those types of legal issues.

This can help you stand out in a crowded market and attract clients who are specifically looking for your area of expertise.

For instance, if you specialize in family law, you can target clients who are going through a divorce or child custody dispute.

Alternatively, if you specialize in business law, you can target entrepreneurs and small business owners who require legal advice on starting or growing their businesses.

Get Clients As A Lawyer

Referrals can be a powerful source of new clients for lawyers. Building relationships with other professionals who may refer clients to you is an effective strategy for attracting new business. This includes other lawyers, accountants, financial planners, and other professionals who may come into contact with clients who require legal services.

To build these relationships, consider attending industry events, networking opportunities, and other events where you can meet these professionals in person. Keep in touch with them regularly and offer to reciprocate by referring clients to them as well.

Provide Exceptional Customer Service

Providing excellent customer service is key to retaining existing clients and attracting new ones. Word of mouth is a powerful marketing tool, and satisfied clients can help spread the word about your practice.

Ensure that you are responsive to your client’s needs and communicate with them regularly. Be transparent about the legal process and what they can expect from your services.

It’s also important to follow up with clients after their case is resolved. This can help you build a relationship with them and keep them top of mind for future legal needs.

Offer Free Consultations

Offering free consultations can be an effective way to attract new clients. This allows potential clients to learn more about your practice and how you can assist them with their legal needs. It also allows you to assess their needs and determine if you are a good fit for each other.

Consider offering free consultations as a way to build trust and establish a relationship with potential clients. This can be done in person, over the phone, or via video conferencing.

Get Clients As A Lawyer

In conclusion, attracting new clients is a critical component of growing your legal practice. By establishing a robust online presence, focusing on your niche, building relationships with referral sources, providing exceptional customer service, and offering free consultations, you can attract more clients and build a thriving practice.

Statistics show that in the United States, there were over 1.3 million licensed lawyers as of 2020, indicating a highly competitive market. According to the American Bar Association, the legal industry’s total revenue is over $338 billion.

Practicing law and taking care of clients

Many lawyers are great at practicing law and taking care of clients. However, most small to medium-sized law firms have a hard time making the phone ring. There are different options. You can hire a marketing company to manage your SEO and PPC.

You can also try and learn marketing yourself. If you can bill $350/hour, you should not be spending time on marketing. Your other option is to join a pay-per-lead service (like ClearWay Law.)

Most lawyers still spend money on their websites and advertising. They join us to top up on extra leads. It doesn’t have to be one or the other. You can see our main page for lawyers after you read this FAQ.

Get Clients As A Lawyer

Below are some common questions we get asked. If you want to get started, you can ask for a copy of the agreement. As of May 2020, we have had over 20 lawyers sign up on our platform.

A lot of attorneys waste their time and money on social media, poor content marketing, and hoping for client referrals. Legal marketing is unique in that no one wants to pay a lawyer anything. Paying for legal services is like buying insurance.

Lawyers cost a lot of money to hire. You need to understand why people hire lawyers to get potential clients.

When will the leads start to come in?

It depends on the areas of law that you practice and where you provide services. For example, for family law in Toronto, we already get a lot of leads. Therefore, if you are a Toronto family lawyer, you will likely get leads on the first day.

If you are a business lawyer in Calgary, it might take us a few months to bring leads. We don’t go after garbage leads, so it takes us time to do research for a new market.

If you are willing to pay more, we might be able to bring in leads through more expensive channels. If you are okay with this, we can bring in leads within a few days.

Pay per lead

Our lead generation service is a pay-per-lead program, meaning you only pay for the actual leads you receive. There are no other fees or commitments. We believe this is better than hiring a marketing company where you pay for unknown results.

Some people pay $5000/month to a marketing company and have no idea what’s going to happen.

When someone fills out one of our forms looking for a lawyer in your area and your area of law, we will send it to you. Sometimes they call us, and our intake team will email you. Either way, you will receive an email with all the information.

We get our leads from search engines and content marketing. Google Adwords costs too much money.

Leads to clients

It’s normally the name, email, phone number, city, area of law, and brief notes about the case.

What Percentage Of Leads Become Clients?

It depends on how quickly you contact the leads. It also depends on how clear you are on your process and costs. Further, you should meet with the person as quickly as possible.

Further, you should be open to sending the retainer agreement electronically if you cannot quickly meet with them. It’s normally around 13%.

You cannot pay a percentage referral fee in Canada. Other companies are similar to us in China and Russia that charge the lawyers 20-30%. This is a better model. However, it’s not allowed in Canada. Lead generators are not client referrals.

Get Clients As A Lawyer

We are normally cheaper than Google and marketing agencies. Instead of paying for unknown results, you pay for leads.

Our website covers many areas of law: family law, real estate law, business law, and wills and estates.

We receive around 1000 people on our website per day. It costs a lot of money to build out a website to bring in that volume of traffic.

You can stop the agreement at any time and pay for the leads you receive.

Let’s have a conversation about your practice. You can fill out the form on the side of this page to speak to our CEO about how to get clients. Alistair Vigier is an expert in training lawyers to sell to clients.

The topics of discussion can include:

search engines
Google Adwords
legal marketing
client referrals
lead generators
content marketing
marketing efforts
how to get potential clients
social media

Author: Myrtle R. Eatman, marketing expert for law firms

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Lawyer Marketing Strategies: Tips for Acquiring New Clients